About the Role We're looking for a customer focused and creative Head of Brand & Marketing to lead the growth of one of Australia's fastest-growing high-protein food brands.

This is a hands-on leadership role responsible for shaping our brand strategy, driving profitable growth, leading product strategy, building retailer relationships and delivering marketing campaigns that create real commercial impact.

You'll work across every stage of the brand, from identifying market opportunities and developing go-to-market strategies through to launching products into major retailers, managing strategic partnerships and leading the execution of our marketing strategy across all channels.

Key ResponsibilitiesBrand Strategy & Management

- Own and execute the overall FroPro brand strategy.
- Own and direct all creative direction and brand assets.
- Develop annual marketing plans and brand campaigns.
- Lead the planning and execution of integrated marketing campaigns across digital, retail and owned channels.
- Ensure a consistent brand identity and tone of voice across all customer touchpoints.
- Monitor brand performance and identify opportunities for growth.
- Drive profitable portfolio growth through strategic brand management.
- Strengthen FroPro's reputation as Australia's leading better-for-you food brand.

Campaigns & Content

- Lead the execution of integrated marketing campaigns across digital, retail and owned channels.
- Oversee social media strategy, content planning and creative production.
- Lead end-to-end marketing support for new product launches.
- Develop campaign briefs and lead the marketing team to deliver high-impact creative campaigns throughout the year.

Partnerships & Brand Collaborations

- Identify, negotiate and manage strategic brand partnerships.
- Provide strategic direction to the marketing and social media team across influencer, ambassador and affiliate programs.
- Secure collaboration opportunities that strengthen brand awareness and deliver commercial outcomes.




- Manage sponsorships, events and promotional partnerships.

Performance & Growth

- Continually identify opportunities to improve customer acquisition, retention and brand loyalty.
- Track and report on campaign performance, ROI and key marketing metrics.
- Use customer insights and performance data to optimise marketing activity.
- Manage marketing budgets and prioritise investment across initiatives.

Product Strategy

- Work with the senior leadership team to develop and execute FroPro's product portfolio strategy.
- Develop product positioning, naming, packaging and go-to-market strategies for all new product launches.
- Collaborate with internal and external stakeholders to successfully bring new products to market.
- Lead the creative direction, development and approval of all product packaging.

Consumer Insights & Market Research

- Analyse consumer trends, category data and market insights to identify product and market opportunities.
- Conduct competitor analysis and identify whitespace opportunities within the category.
- Stay up to date with emerging consumer, product and brand trends.
- Develop and lead FroPro's consumer insights and market research strategy, including ongoing brand awareness and tracking initiatives.

Retail & Commercial Relationships

- Build and maintain strong relationships with key retail partners including Woolworths and Coles.
- Collaborate with retailer marketing teams on product launches, promotions and category initiatives.
- Develop retailer-specific marketing plans and activation strategies.




- Support ranging submissions and product launches with compelling marketing and go-to-market strategies.
- Develop category growth strategies in collaboration with retail partners.
- Prepare annual range review presentations and supporting marketing materials.

Leadership & Cross-Functional Collaboration

- Serve as a key member of the senior leadership team, contributing to strategic business planning and decision making.
- Lead and mentor the marketing team while fostering a high-performance culture.
- Build strong cross-functional relationships across sales, operations, product development and external partners.
- Drive collaboration across departments to ensure successful product launches and commercial outcomes.

Strategic Accountabilities This role owns:

- Brand Strategy
- Marketing Campaign Direction
- Product Portfolio Strategy
- Partnership Strategy
- Brand Growth

About You You'll be someone who enjoys thinking strategically while still rolling up your sleeves to make things happen.

You'll bring

- 5 years' experience in brand or marketing management, ideally within FMCG.
- Experience growing brands, driving customer acquisition and fostering community,
- Commercial acumen with the ability to balance creativity and business outcomes.
- Experience managing partnerships, influencers and brand collaborations.
- Excellent project management and stakeholder management skills.
- Solid leadership skills with experience developing and mentoring high-performing teams.
- A passion for consumer brands, innovation and bringing ideas to life.

Why Join FroPro? This is an opportunity to be part of the future of a growing Australian brand. You'll have the autonomy to shape strategy, influence the direction of our product portfolio and build campaigns that customers see on supermarket shelves across the country.

If you love building brands people genuinely connect with and want to make a meaningful impact in a fast-moving business, we'd love to hear from you.

📌 Head of Marketing and Brand (West End)
🏢 FroPro Fit Food
📍 West End