About BlueFit

At BlueFit, we are Inspirers of Community Activity. We partner closely with local councils and communities across Australia to run vibrant aquatic, leisure, and fitness facilities that make a real daily impact on people's health and wellbeing.

We leave corporate stuffiness at the door. We are an authentic, grounded, and fast-growing business—and we're looking for a passionate Head of Marketing to lead our digital, local, and brand strategies from our Site Support Office based in Essendon.

The Opportunity

Are you a high-performing Marketing Manager or Lead ready to take that next big career step into a Head of Marketing Role? Or maybe you're an experienced marketing leader looking to bring your multi-site expertise into a purpose-driven industry?

As our Head of Marketing, you’ll bridge the gap between big-picture strategy and real-world execution. You won't just be sitting behind a desk delegating—you’re someone who loves getting hands-on with digital campaigns, brand storytelling, and local council partnerships while inspiring and mentoring a talented marketing team.

What You’ll Be Doing:

- Lead & Mentor: Manage, support, and grow our in-house marketing team, fostering a collaborative and high-output culture.
- Drive Digital Growth: Oversee end-to-end digital marketing campaigns—from performance media and SEO to social content and lead generation—driving memberships and program enrolments across all sites.
- Multi-Site & Local Marketing: Develop tailored, hyper-local marketing strategies that resonate with individual communities and align with our council partnership goals.
- Brand & Community Partnerships: Build strong relationships with local stakeholders, council partners, and community groups to elevate the BlueFit brand nationwide.
- Hands-On Campaign Execution: Roll up your sleeves to craft compelling copy,



refine campaign funnels, and jump into the detail whenever your team needs a boost.

What We’re Looking For:

- Multi-Site Experience: Proven track record in a multi-site Retail, Hospitality, or Fitness/Leisure environment (essential).
- Digital Expertise: Deep, practical experience managing performance digital channels, content, and customer acquisition campaigns.
- People Leadership: Solid passion for coaching, developing, and mentoring a team to reach their full potential.
- Authentic & Cooperative: Down-to-earth personality with zero ego—you thrive in a fast-paced environment where everyone pitches in.
- Community-Focused: An understanding of local council relationships, community engagement, or regional marketing is a massive plus!
- On-Site Presence: This is a full-time, 5-day-a-week in-office role based at our Site Support Office in Essendon, allowing you to collaborate daily with senior leadership and your team.

Why Join BlueFit?

- Work That Matters: Join a business that actively enriches local communities and promotes active lifestyles.
- Visibility & Autonomy: Have a real seat at the table with direct access to executive leadership where your ideas are actually put into action.
- Perks & Wellbeing: Free access to BlueFit health clubs and aquatic facilities nationwide, plus a fun, warm, and genuine office culture!

Our Commitment to Child Safety All children and young people have the right to be safe and feel safe. It is our commitment at BlueFit that the safety, wellbeing, and empowerment of children and young people are supported across all our facilities and services.

Ready to Make Your Mark?

If you're ready to bring your multi-site marketing chops to a high-growth, purpose-led business, we’d love to chat!

Apply now with your updated resume and a brief cover letter outlining why you're the right fit for the team.

📌 Head of Marketing (Essendon)
🏢 BlueFit
📍 Essendon