About BC Game

BC Game is one of the world's leading crypto-first gaming companies, behind a portfolio of platforms built on a simple belief: technology is a transformative force, and the future of online gaming belongs to those bold enough to build it. Since 2017, we have grown into a global community of millions of players, with more than 10,000 games and over 150 cryptocurrencies supported across our platforms.

What sets us apart is how we build. We set the standard for transparency and fairness through open-source code and provably fair games, and we move at pace, shipping constantly across casino, sports, and live entertainment. We are not here to follow the industry. We are here to shape it.

Above all, we are a team of builders, problem-solvers, and original thinkers from all over the world, united by the belief that the best products come from bringing different perspectives together. We are now looking for the person who will give that team a public voice, and make it one worth listening to.

About the role

This is a newly created role based onsite in our new Melbourne office, reporting directly to the Chief Executive Officer. You will own how BC Game sounds and shows up in public, across social media, press, and community.

The remit is international rather than local: our audiences sit all around the world across Latin America, Africa, South Asia, and East Asia.

We will be direct about where we are: the product and the traffic are world class, but our voice on X, our press narrative, and our community operation is where we need your help to be best in the category. That gap is the job. You will have the budget and the authority to use it as well as support from the CEO.

You will write and publish daily, set the voice yourself, and hire and lead a small community team as the function grows. It suits someone who is already living in this world, reads the room instinctively, and would rather build the system than wait for a brief. Six months in,



the account should feel different.

Engagement and follower quality up, a weekly rhythm that holds without anyone burning out to keep it going, and community channels that are alive and handled fast when something goes wrong. We would also expect two or three organic press stories.

What you will do

Social

- Own the @BCGameOfficial content engine end to end, covering voice, calendar, formats, memes, threads, and real-time reactive content
- Write and publish daily, setting the standard yourself
- Build the account into one of the three most influential voices in crypto gaming
- Run creator and key opinion leader collaborations, Spaces, and campaign moments across product launches, major sporting events, and token releases

Press and narrative

- Own the press pipeline, including announcements, sponsorship stories, milestone releases, and executive positioning
- Turn internal wins such as product launches, partnerships, and sponsorships into stories that media and the crypto community genuinely pick up
- Manage misinformation and negative sentiment cycles with speed and judgement
- Build and hold relationships with journalists, publications, and creators across crypto and iGaming

Community

- Set the playbook for Telegram and Discord, covering cadence, moderation standards, escalation, and reward programs
- Hire and lead a small community team, and build the structure it works within
- Close the loop between community sentiment and the product and operations teams

What you bring

- Demonstrated experience growing a brand or a personal account in crypto, gaming,



or betting to real scale, with the numbers to evidence it
- Fluency in crypto X: the accounts, the memes, the timing, and the line between sharp and cringeworthy
- Exceptional written English, fast and punchy, with a portfolio that shows range
- Experience in an adjacent industry, whether cryptocurrency exchanges, casinos, sportsbooks, token or non-fungible token projects, or gaming brands
- A working understanding of the commercial and regulatory realities of this industry, including geographic restrictions, platform policy risk, and sentiment cycles
- Sound judgement under pressure, particularly when a story is moving faster than the approval chain
- Comfort working across time zones and moving quickly when a moment breaks

What would set you apart

- Existing creator or media relationships in crypto or iGaming
- Spanish or Portuguese, as Latin America is a priority market
- Experience running community token or reward programs
- Experience managing a large scale public backlash from the inside

What we offer

- Competitive salary with a performance bonus, reviewed annually
- A long-term token-based incentive that grows with the platform you are helping to scale
- Direct access to the Chief Executive Officer, ownership of the budget, and the final call on voice
- Real ownership and career progression as you build the function and the team beneath you
- Learning and development budget for courses, certifications, and conferences
- Annual leave, plus a birthday day off, wellness days, marriage and graduation leave, a day for your child's first school day, and extra leave that grows with tenure

Inclusion and access

BC Game is an equal prospect employer. We welcome applicants of every background, identity, and experience, because we believe the best teams are built from different perspectives. If you need any adjustments to take part in the process, please let us know.

📌 Head of Social Media & Community (Melbourne)
🏢 BC.GAME Official
📍 Melbourne