Established in 2004, GlobeWest is at the forefront of designing, importing and wholesaling beautiful and 'on trend' contemporary furniture and homewares. GlobeWest is focused on building a long-term, sustainable business and achieving a leading position in the market.

Opportunity

This is an exciting opportunity for an experienced Loyalty & Customer Experience Manager to join our growing team. Reporting to the Head of Marketing, this is a key leadership role where you will be responsible for driving long-term customer value through brand strength, customer engagement, loyalty and exceptional customer experiences.

As a champion for the customer, this role will lead the development and execution of strategies that strengthen relationships with the design community, increase customer lifetime value, and reinforce GlobeWest's position as the preferred trade partner.

This role is responsible for ensuring a consistent, compelling and customer-centric brand experience across every touchpoint. You will bring together brand, content, customer insights, loyalty, CRM and communications to create meaningful engagement throughout the customer lifecycle—from acquisition through to advocacy.

Key Responsibilities

- Identify opportunities to strengthen brand awareness, consideration, advocacy and preference within key customer segments.
- Drive initiatives that reinforce GlobeWest's position as a trusted design partner and industry leader.
- Champion customer-centric thinking across the business and advocate for continuous improvement of the customer experience.
- Lead the development, implementation and optimisation of loyalty programs.
- Partner with key stakeholders across the business to identify and remove customer friction points.
- Lead the end-to-end CRM identification, implementation & governance,



partnering with Sales and key stakeholders to define business objectives, functional requirements and success measures.
- Responsible for the direction and performance of communication activity, across Content Marketing, Advertising, Customer Programs, including Loyalty, Catalogues, Sales Tools and Marketing Collateral, Visual Merchandising (VM) and Point of Sale (POS), Email Marketing, Public Relations & Sponsorships, and Event Strategy, Concept Development and Content Creation.
- Translate customer insights and performance data into actionable recommendations.
- Develop, implement and report on customer research, surveys, feedback programs and Voice of Customer initiatives.
- Monitor industry trends, competitor activity and emerging customer behaviours.
- Coach, motivate and empower team across Brand & Communications and the Internal Design Studio to work towards team KPI’s and company objectives.

About You

You will have a strong background in customer marketing, CRM, loyalty or customer experience with demonstrated success leading brand and customer engagement strategies within trade lifestyle, design, interiors, furniture or related industries.

Additionally, you will have experience as a senior leader mentoring and developing high-performing marketing teams. You will also have a strong ability to interpret customer insights and translate them into strategic action.

What GlobeWest Can Offer You

- Work for an amazing business with inspiring cross-functional teams and stakeholders.
- Flexible working arrangement, understanding of work life balance.
- Open and Friendly culture with regular social activities.
- Wellness Initiatives – flu shots, fresh fruit delivered in office, Employee Assistance Program and more.
- Regular business updates.
- Competitive remuneration offered commensurate with experience.
- Appealing employee discount offered on beautiful product.
- Active social committee.

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📌 Loyalty & Customer Experience Manager (Greater Dandenong City)
🏢 GlobeWest
📍 Greater Dandenong City