Marketing and Client Development Lead

Location: Sydney, Australia | Full-time | Hybrid flexibility

Company Description

EdgeQuay is a growth and market expansion advisory firm supporting organisations seeking to enter new markets, accelerate commercial growth and build stronger routes to market.

Our work spans go-to-market strategy, market entry, strategic partnerships, channel and reseller ecosystems, commercial operating models and selected M&A; opportunities. We work with organisations across technology, professional services and other complex B2B sectors, with Australia and the broader Asia-Pacific region forming a key part of our market focus.

EdgeQuay combines commercial strategy with local market intelligence, executive relationships and practical execution. Our objective is to help clients convert market ambition into credible market presence, stronger partnerships and sustainable commercial growth.

Role Description The Marketing and Client Development Lead is a senior, hands-on role responsible for strengthening EdgeQuay’s market positioning, intellectual capital, corporate relationships and brand presence.

The role combines professional-services marketing with client development and executive engagement. Working directly with the leadership team, the successful candidate will translate commercial priorities into market-facing initiatives that strengthen credibility, deepen relationships and create opportunities for engagement with senior decision-makers.

The role will have significant ownership across brand, thought leadership, digital presence, executive engagement and client development, with scope to help shape the broader marketing and client development capability as EdgeQuay grows.

Key Responsibilities

- Develop and manage EdgeQuay’s brand strategy and market positioning across all external channels and communications.
- Build a structured intellectual-capital and thought-leadership program across growth, technology, governance, market entry and commercial strategy.
- Develop executive-level content, insights, articles, reports, presentations and other market-facing material.
- Manage EdgeQuay’s LinkedIn, website and broader digital presence, including SEO, content distribution and brand consistency.
- Support priority-account development through market intelligence,



stakeholder mapping, relationship planning and targeted executive engagement.
- Identify relevant organisations, decision-makers, market developments and trigger events aligned to EdgeQuay’s commercial priorities.
- Build and maintain productive relationships with executives, corporate networks, industry bodies, business communities and relevant media.
- Support the development of strategic relationships with prospective clients, partners and industry stakeholders.
- Design and deliver executive roundtables, private briefings, industry events and other forums that strengthen EdgeQuay’s relationships and market authority.
- Identify opportunities for speaking engagements, partnerships, sponsorships and brand collaborations.
- Develop targeted marketing and client-development campaigns aligned to priority sectors, accounts and propositions.
- Monitor market developments, competitor activity and industry trends relevant to EdgeQuay and its clients.
- Ensure consistent positioning across proposals, presentations, digital channels and client communications.
- Establish and track measures across brand reach, executive engagement, relationship development, qualified opportunities and contribution to the commercial pipeline.

Qualifications and Experience
- Demonstrated experience in B2B marketing, professional-services marketing, client development, corporate communications or a related discipline.
- Prior experience in a leading consulting, Big Four, professional-services or enterprise technology environment is strongly preferred, particularly in marketing, client development, thought leadership, corporate affairs or executive engagement.
- Strong experience in brand positioning, intellectual capital, thought leadership, content strategy and executive communications.
- Demonstrated capability in developing and managing relationships with senior corporate stakeholders.




- Experience supporting account development, market development or relationship-led business development initiatives.
- Demonstrated experience building productive relationships across the Australian corporate, professional-services or broader business community would be advantageous.
- Solid knowledge of LinkedIn and other digital channels used to engage executive and B2B audiences.
- Experience with digital marketing, website content, SEO, campaign management and marketing analytics.
- Excellent written and verbal communication skills, with the ability to translate complex commercial and technical subjects into clear, authoritative and relevant market-facing content.
- Strong presentation and interpersonal skills, including confidence engaging with senior executives and external stakeholders.
- Demonstrated ability to manage multiple initiatives across marketing, communications, events and client development.
- Strong commercial judgement, attention to detail and the ability to operate effectively in a growing entrepreneurial setting.
- Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent relevant professional experience.

The Opportunity This role offers the opportunity to play a significant part in shaping the market presence of a growing advisory firm.

The successful candidate will have direct exposure to EdgeQuay’s leadership, clients and partner ecosystem and will contribute to how the firm develops its intellectual capital, corporate relationships, executive visibility and market reputation.

The mandate extends beyond traditional marketing execution. The role sits at the intersection of brand, intellectual capital, client development and corporate engagement , with a clear focus on strengthening EdgeQuay’s relevance, relationships and commercial access in the markets in which we operate.

For the right person, this is an opportunity to help build the capability rather than inherit an established marketing machine.

Interested?

Apply through LinkedIn or send us a short note outlining your relevant experience and what you would prioritise in your first 90 days at EdgeQuay.

We would also be pleased to hear from people who know an exceptional candidate for the role.

📌 Marketing and Client Relationships Manager (Southern Sydney)
🏢 EdgeQuay
📍 Southern Sydney