Role Description

We are seeking a creative and results-driven Marketing Content Manager / Marketing Manager to lead content strategy, brand development, and integrated marketing initiatives that drive customer engagement and business growth.

This role is responsible for planning and executing multi-channel marketing campaigns, creating compelling content, managing brand communications, and analyzing marketing performance to optimize results. The ideal candidate is strategic, analytical, and passionate about delivering impactful marketing solutions that strengthen brand awareness and customer relationships.

Key responsibilities include

- Develop and implement integrated marketing and content strategies aligned with business objectives and brand positioning.
- Plan, create, edit, and manage high-quality content for websites, blogs, social media, email campaigns, digital advertising, and other marketing channels.
- Develop and manage editorial calendars, content roadmaps, and campaign schedules to ensure consistent brand messaging.
- Lead multi-channel marketing campaigns across digital, social media, email, search, and offline platforms.
- Conduct market research, customer analysis, competitor benchmarking, and industry trend analysis to identify growth opportunities.
- Collaborate with sales, product, design, customer service, and leadership teams to support product launches and marketing initiatives.
- Monitor campaign performance, website traffic, customer engagement, conversion rates, and key performance indicators (KPIs).
- Analyze marketing data and customer insights to optimize campaigns, improve return on investment (ROI),



and enhance customer acquisition and retention.
- Manage brand identity, messaging, and communication standards across all customer touchpoints.
- Optimize content for search engines (SEO), user engagement, accessibility, and digital performance.
- Oversee marketing budgets, vendor relationships, agency partnerships, and promotional activities where applicable.
- Prepare marketing reports, dashboards, presentations, and strategic recommendations for senior management.
- Leverage CRM platforms, marketing automation tools, AI-powered content solutions, and analytics platforms to improve efficiency and personalization.
- Ensure compliance with brand guidelines, data privacy regulations, and organizational marketing policies.
- Stay informed about emerging marketing technologies, AI-driven marketing trends, content strategies, and industry best practices.
- Drive continuous improvement initiatives that enhance brand awareness, customer engagement, marketing effectiveness, and long-term business growth.

Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Journalism, Public Relations, or a related field.
- Solid understanding of content marketing, brand management, digital marketing, campaign management, and customer engagement principles.




- Knowledge of SEO, SEM, social media marketing, email marketing, content strategy, and marketing automation.
- Familiarity with Content Management Systems (CMS), CRM platforms, Google Analytics, Google Search Console, Power BI, Tableau, or similar analytics tools.
- Experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp, or similar solutions is an advantage.
- Understanding of customer journey mapping, audience segmentation, conversion optimization, and performance marketing.
- Excellent writing, editing, storytelling, presentation, and interpersonal communication skills.
- Strong analytical, critical-thinking, and problem-solving abilities.
- Ability to interpret marketing data and translate insights into actionable business recommendations.
- Strong organizational and project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines.
- High attention to detail with a commitment to content quality, brand consistency, and customer experience.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Adaptability and willingness to learn emerging AI-powered marketing technologies, content creation tools, and evolving digital trends.
- Professional attitude with integrity, accountability, creativity, and a results-oriented mindset.
- Commitment to delivering innovative marketing strategies, engaging content, and measurable business outcomes that strengthen brand presence and support sustainable organizational growth.

📌 Marketing Content Manager / Marketing Manager (Australia)
🏢 SDA Bocconi | Entrepreneurship Club
📍 Australia