Company Description Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

As part of Nine Publishing, you will join the home of Australia’s premier news mastheads, including The Sydney Morning Herald , The Age , The Australian Financial Review , Brisbane Times , WAtoday, and Valuable Food .

Reporting to the Senior Manager, Brand & Content, this dynamic specialist role drives the brand health, identity, and audience growth for iconic niche mastheads, Brisbane Times and Good Food . You will design and execute compelling end-to-end campaigns that champion editorial value and convert passionate reader communities into long-term subscribers. It is an exciting opportunity to combine creative brand-building with data-led engagement strategies across a premier media portfolio.

Day To Day You Will

- Lead end-to-end marketing campaigns that grow brand awareness, consideration, and subscriptions for Brisbane Times and Good Food.




- Leverage audience research and analytics to shape strategic roadmaps and monitor brand KPIs.
- Amplify premium lifestyle and hyper-local editorial content across targeted campaign channels.
- Execute high-impact brand partnerships, community activations, and merchandise touchpoints.
- Champion brand guidelines and governance to maintain consistency across all internal and external touchpoints.
- Collaborate with commercial teams and agency partners to unlock value while safeguarding editorial integrity.
- Track and report on campaign performance and ROI to guide continuous optimisation.

What You'll Bring

- Prior brand marketing experience within a fast-paced media, publishing, subscription, or content-rich environment.
- Demonstrated background leading campaign workflows in collaboration with creative and media agency partners.
- Strong data literacy with a proven ability to translate audience research and analytics into strategic decisions.
- Deep expertise in visual identity, positioning, and developing brand governance frameworks.
- Agile project management skills with a track record of delivering high-volume initiatives on schedule and budget.




- Outstanding stakeholder management and relationship-building skills across all levels of an organisation.
- A values-driven approach that thrives in a collaborative, fast-moving, and human-centred culture.

**Additional Information How we work** At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible schedule, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our Employee Benefits Include

- 18 weeks paid parental leave with no distinction between primary and secondary carers
- Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
- Digital newspaper subscription to our mastheads
- Annual gift voucher for Stan subscription
- More info at Nine Careers

Our Commitment to Diversity and Inclusion We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

📌 Marketing Manager, Brand & Content (Sydney)
🏢 Nine
📍 Sydney