1919 Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network. This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report. You're equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.

Key Responsibilities

- Develop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolio
- Manage the NPD Stage Gate process and lead new product and menu launches
- Plan and deliver national marketing campaigns across digital, social, in-store and local channels
- Drive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)
- Build relationships with shopping centre management to secure brand exposure and promotional opportunities
- Support Local Area Marketing and new store openings across 40+ sites nationally
- Manage the marketing budget with a clear focus on ROI and commercial impact
- Track campaign performance weekly and report on brand sentiment, NPS and customer feedback

Required Experience





- Bachelor’s degree in marketing, Communications, Business or related field
- 4–7 years' marketing management experience in hospitality, QSR, retail or multi-site business
- Fluent Mandarin (native/bilingual proficiency) – this is essential
- Proven success in campaign management, digital marketing and brand strategy
- Strong commercial mindset with a clear focus on sales impact and ROI
- Highly hands-on, with the ability to manage multiple campaigns simultaneously

Preferred Experience

- Experience with Chinese marketing platforms in Australia
- Understanding of culturally relevant marketing for Chinese audiences

About the Company

1919 Master Lanzhou Beef Noodle is a quick-growing national hospitality group specialising in authentic Lanzhou hand-pulled beef noodles, with 40+ stores and strong Chinese heritage. Backed by an ambitious growth strategy, we're scaling fast and building something genuinely exciting.

- Real ownership in a high-growth, national QSR brand
- Direct impact on sales and expansion, supported by a Marketing Assistant
- Clear path to senior marketing leadership as the business scales
- Hands-on, fast-paced culture where your work genuinely moves the business

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📌 Marketing Manager — QSR (Burwood)
🏢 1919 Master Lanzhou Beef Noodle
📍 Burwood