ANZ is Anker Innovations' strategic testing ground — transforming from a channel-driven distributor to a fully integrated omni-channel brand. With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, ANZ is one of the company's highest-priority investment regions for 2026. About the Role
We’re hiring a Brand Manager to lead Anker's brand-building efforts across Australia and Current Zealand. You won’t just execute campaigns — you’ll define the ANZ brand playbook, working at the intersection of product, retail, digital, and PR. This is a role for someone who wants to build a brand from the ground up in one of the world’s most sophisticated consumer markets. Responsibilities
Develop and execute brand strategies and go-to-market plans for the ANZ region
Lead integrated campaigns across digital, social, retail, PR, and events
Own brand health metrics — awareness, NPS, consumer sentiment
Manage relationships with creative, media, and PR agencies
Collaborate with product, sales, and e-commerce teams to drive aligned execution
Identify partnership and sponsorship opportunities in the ANZ market Qualifications
Bachelor's degree or above in Marketing, Business, or related field
5+ years of brand management experience in consumer electronics, FMCG, or lifestyle
Proven track record of delivering successful brand campaigns in Australia
Strong understanding of the ANZ media and digital landscape
Excellent communication and stakeholder management skills
Full working rights in Australia; Mandarin proficiency is a plus Required Skills