General Manager
Multi-Business Group – Totally Workwear (Dubbo + Tamworth + Gunnedah), Rhino Promotions, Cattle Farm & Agritourism

We are seeking an experienced and dynamic General Manager to lead our growing family-owned business group in the Dubbo region.

This is a key leadership position responsible for overseeing our expanding operations across retail, promotions, agriculture, and tourism.

We have ambitious growth plans for the future and are seeking a strong leader who will guide our core businesses through the next exciting stage.

About Our Group

- Three Totally Workwear stores Dubbo, Tamworth & Gunnedah (embroidery, heat transfers, screen printing & apparel + Safety)
- Rhino Promotions (promotional products)
- Active working cattle farm (No experience necessary, management of staff only)
- New agritourism venture (guest accommodation and farm experiences)

Key Responsibilities

- Provide overall strategic and operational leadership across all businesses
- Manage, mentor and develop a team of 25+ staff across multiple locations
- Drive sales, profitability, and business growth
- Oversee day-to-day operations, inventory, marketing, and customer service standards
- Ensure compliance with retail, employment.
- Assist with the expansion of the Totally Workwear sector of our business as we expand into new areas.




- Build and maintain robust customer and supplier relationships
- Manage budgets, financial performance, and reporting
- Implement systems and processes to support continued expansion

Essential Requirements

- Proven experience as a General Manager, Operations Manager, or similar senior leadership role
- Minimum 2-3 years’ experience managing 25+ staff across multiple sites (essential)
- Strong customer service and relationship management experience (essential)
- Demonstrated success in retail, trade, hospitality, or agribusiness
- Solid financial and commercial acumen
- Excellent leadership, communication, and people management skills
- Full Australian driver’s licence
- Experience in rural or regional business operations highly regarded

What We Offer

- Competitive salary package (negotiable based on experience)
- Performance-based incentives
- Use of company vehicle
- Staff discounts across our retail and promotions businesses
- Opportunity to play a major role in the growth of a diverse and exciting business group
- Supportive family business environment

If you are a hands-on leader with a proven track record in multi-site operations and a passion for delivering outstanding customer experiences, we want to hear from you.

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📌 General Manager (Dubbo)
🏢 Totally Workwear
📍 Dubbo