Somewhere between a hook that stops the scroll and a VSL that actually closes, there's a science most people pretend to understand. Very few actually do.

This role is for one of those few. You'll own the creative strategy behind a Meta account spending serious money in the pet space, diagnosing what's working, building the testing roadmaps, sharpening the VSLs, and giving a 14-person creative team the direction they need to produce ads that actually scale. Not just ideas. Not just feedback. A system that makes the whole operation smarter over time.

This is a fully remote, full time contractor role.

WHAT’S IN IT FOR YOU

- Ownership that moves fast: You'll get up to speed quickly and take the reins; this isn't a slow hand-holding process.
- Real scale: Serious daily spend, where your creative calls have direct, measurable impact on revenue.
- Room to grow: As the brand scales, so does this role, eventually leading a full creative department with junior strategists under you.
- Performance bonuses: Strong base, monthly bonuses, and uncapped upside for exceptional results.
- Work from anywhere: Full remote, with a team that cares about output, not hours.

WHAT YOU’RE GETTING INTO

- Set the strategic direction for Meta creative, what gets tested, what gets killed, and what gets scaled.
- Diagnose underperforming ads at a granular level and turn those findings into a clear, actionable next step for the team.
- Build structured testing roadmaps that increase the percentage of creative with a real shot at profitably scaling.
- Improve VSL quality across the board, sharper hooks, stronger proof, better pacing,



cleaner structure.
- Write briefs that give editors, copywriters, UGC creators, and AI engineers everything they need to execute without back-and-forth.
- Work hand in hand with the senior media buyer to align creative priorities with what the account actually needs.
- Direct the AI content team on output that's realistic, strategic, and usable inside a direct-response ad.
- Build the institutional knowledge the team learns from, angle libraries, testing logs, VSL breakdowns, fatigue tracking, brief templates.
- Train and develop junior creative strategists as the team grows into a pod-based creative department.

WHO YOU ARE

- You have 3+ years in direct-response creative strategy or performance creative within DTC, eCommerce, health, wellness, supplements, or pets.
- You have serious Meta experience tied to accounts spending at least $20K per day.
- You have deep, hands-on experience with 4 to 6+ minute VSLs and know how to build, diagnose, and fix longer-form direct-response structure.
- You can look at creative metrics and explain not just what's happening, but why, and what needs to change.
- You know your way around tools like Triple Whale, Motion, Foreplay, or Meta Ads Library and use them to find patterns, not just pull numbers.
- You know how to direct AI content workflows, spot when the output isn't good enough, and push the team to fix it.

Bonus points if you have:

- AppLovin or YouTube experience
- TikTok or Native ads background
- Experience with advertorials or presell pages
- Worked with AI avatars or AI-generated creative

📌 Senior Creative Strategist (Australia)
🏢 Prosana
📍 Australia