- Join an exciting business in a growing industry
- Hybrid working with options for where you work close to home
- Salary range between $110-$130k plus super, depending on experience

About Waterman Our vision is to impact the success of businesses in Australia by providing healthy environments for who they are and what they do to thrive. We are still very early in this journey, but we are on the way with over 20 Waterman workspaces operating in Melbourne and several more in the pipeline for the coming years – now is the perfect time to get on-board.

As Waterman grows and expands to new areas, so will our team and so will you. You will be regularly challenged with new opportunities within an environment that supports you with regular honest feedback and encouragement. We are a team that values integrity, generosity, humility, and supporting one another.

Role Overview The Senior Marketing Manager role at Waterman is where our marketing strategy turns into plans and execution. You will have key input into the strategy, then own the quarterly plan and the delivery of campaigns across all of our products and locations, from our Offices to our Flexible Memberships. In doing so you will be both high-level and hands-on, across pre-leasing our new sites and growing enquiry and revenue at existing ones.

Whilst sitting within our Sales & Marketing team at the Waterman Support Office and reporting to the Marketing Director, you will partner closely with our sales team and marketing specialists and partners to deliver high impact, growth focused campaigns and marketing projects. You will also work alongside our Marketing Manager and team of specialists helping to set priorities, coach and give feedback. The role includes hybrid working with fixed team days at Waterman Caribbean Park as well as some driving between our Melbourne sites.

With several new sites rolling out in the next few years and new regions to explore, this role is fast-paced and rewarding.

Key responsibilities

- Contribute to the annual marketing strategy and translate it into a quarterly plan of activity and campaigns across all products
- Own the end-to-end delivery of seasonal and product campaigns – brief, build, launch, optimise and report




- Grow inbound leads and enquiry across digital and offline channels to meet company targets
- Build and deliver the pre-leasing and launch marketing plan for each new site, in market ahead of the pre-leasing window
- Provide key input and direction to our website and wider online presence so it reflects the customer journey and the Waterman value proposition
- Keep the CRM accurate and integrated with our campaigns – offers set up, campaigns and journeys built, leads tagged, reporting reliable
- Plan and support local area marketing, events and community partnerships in each site's catchment
- Manage the Waterman Referral Partner Program, including design, contracts, incentives and deals
- Brief and manage designers, media, production and other specialists and agencies
- Protect brand integrity across every touchpoint, from advertising to signage to the in-centre experience, and grow local and regional awareness
- Plan, track and report the marketing budget with full transparency
- Support marketing reporting with accurate information, insights, learnings and recommended next actions

Core skills and attributes required

- A marketing degree or similar qualification, or equivalent practical experience
- 5+ years in marketing, including owning a full campaign calendar end-to-end and being accountable for budget and results
- Experience leading, coaching or mentoring someone, or clear readiness to step into it
- Proven capability managing campaigns that include digital marketing channels such as website, SEO/SEM, paid social, email and CRM – as well as offline and streamed mass media channels
- A commercial mindset and an understanding of how marketing activity converts to leases and memberships, B2B or property/workspace experience is an advantage
- Comfort with numbers – able to build a budget,



read a funnel report and act on what the data tells you
- Strong planning and organisation across multiple projects and sites at once, with excellent time management
- Sound judgement on copy and creative, and the ability to write a clear brief for a specialist or supplier
- Solid written and verbal communication with team members, suppliers, customers and stakeholders, and a confident phone manner
- A high degree of integrity in handling customer information and in dealing with suppliers
- Waterman uses the Microsoft ecosystem of Outlook, Dynamics, Teams, SharePoint, OneNote etc
- A current driver's licence and willingness to travel between Waterman sites around Melbourne

What does success look like Ultimately, generating sales leads and revenue growth are the measure of the marketing department and this role is critical to achieving that. We measure this through:

- Growth in inbound enquiry and qualified leads against target, and improved conversion rates
- Cost per lead and cost per acquisition staying within measured targets.
- Campaigns and launches delivered on time and within budget
- Growth in local and regional brand awareness in each catchment
- Upholding the Waterman team vision and representing our values in everything you do
- You will also receive feedback from your colleagues and manager that will reflect your performance.

Why you’ll love working at Waterman

- You will own a marketing program end to end, with real scope to shape strategy
- A growing business – new sites and recent regions mean new launches, new challenges and room for your career to grow with us
- Variety every week, from a broad campaign one day to a local community event or a new site going to market the next
- A close, supportive team that gives honest feedback and genuinely backs each other
- Beautiful, healthy workspaces to work from, and hybrid flexibility with fixed team days at Waterman Caribbean Park

If you’re interested in discussing this role to find out more, please email Mark Butler on [email protected]. Please note, Waterman is not accepting candidates via recruiters at this time, thank you.

📌 Senior Marketing Manager (Melbourne)
🏢 Waterman Workspaces
📍 Melbourne