VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class, free‑to‑play games. We have an exciting opportunity within our Programmatic team. We are currently looking for a Senior Performance Marketing Specialist to join the team in Sydney.

Key responsibilities will include

- Execute end‑to‑end omnichannel campaigns across self‑service and managed DSPs to deliver acquisitions & retention on target - Manage daily budget allocations, bid strategies and cross‑exchange pacing to maximise ROAS and optimise total programmatic spend across multiple brands - Lead real‑time campaign adjustments (brand & acquisition), including site‑list pruning, PMP deal health checks and frequency capping to ensure optimal efficiency - Own and steer external relationships with key DSP partners, agencies, media & data vendors and solutions technology to scale efforts and test emerging channels - Cross‑functional liaison, collaborating with internal stakeholders (paid media, product, data & analytics and customer engagement) to align with acquisition and brand goals and minimise disruption - Serve as the programmatic expert,



translating complex auction data into actionable growth insights for all our brands - Lead the creation and evolution of data‑driven persona frameworks that categorise players based on their motivations, playing styles and risk of churn - Implement a testing roadmap to validate persona hypothesis, using programmatic feedback loops to refine segment definitions and improve LTV - Cross‑functional alignment across Paid Media, Product & Customer Engagement (CRM) teams to ensure consistent user experience from ad click to in‑game experience What you will bring to the role:
- 3+ years’ experience in Acquisition/Performance Marketing with a focus on Programmatic.
- Experience in competitive, performance driven environments with a track record of success (eg. CPA & Ad spend efficiency).
- Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
- Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath and more.
- Valuable understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm is required.
- Good understanding of Analytical tools: AAS, GA4, DoubleVerify, IAS is required.
- Positive understanding of CDPs & DMPs is required.
- Advance experience with Microsoft Office – particularly PowerPoint & Excel.

📌 Senior Marketing Specialist – Programmatic (City of Sydney)
🏢 VGW Malta
📍 City of Sydney