Build Campaigns That Generate Real Business Growth.

Software Co is one of Australia's fastest-growing AI-native product and venture studios. We design, build and scale custom software, AI platforms and digital ventures for ambitious startups, scale-ups and enterprise organisations.

We're now looking for an exceptional Senior Paid Ads Campaign Manager who has a proven history of generating high-quality B2B leads through Google Ads and Meta Ads.

This is not an entry-level digital marketing role.

We're looking for someone who understands buyer psychology, data, conversion optimisation and how to consistently generate qualified opportunities - not just clicks.

What You'll Be Responsible For

- Planning and executing Google Ads campaigns across Search, Performance Max, Display and YouTube.
- Building and scaling high-performing Meta advertising campaigns.
- Developing campaign strategies focused on generating qualified B2B software and AI enquiries.
- Managing six-figure advertising budgets with disciplined ROI optimisation.
- Continuous A/B testing of audiences, messaging, creatives, landing pages and funnels.
- Keyword research, competitor analysis and bid strategy optimisation.
- Tracking every stage of the customer acquisition funnel.
- Working closely with our marketing, design and sales teams to continually improve campaign performance.
- Producing clear weekly performance reports with actionable recommendations.
- Staying ahead of Google's and Meta's latest advertising capabilities, AI tools and best practices.

What We're Looking For We're seeking someone who can confidently demonstrate results, not just certifications.

You should have

- 5+ years managing Google Ads and Meta Ads professionally.
- A proven record of generating strong ROI from paid campaigns.
- Extensive experience running B2B lead generation campaigns.
- Strong knowledge of conversion tracking, GA4,



Google Tag Manager and attribution.
- Experience optimising landing pages and conversion funnels.
- Excellent analytical and commercial thinking.
- Confidence managing significant monthly advertising budgets.
- Outstanding communication skills.
- A genuine passion for testing, learning and improving.

Highly Desirable
- Experience marketing software development, SaaS or AI products.
- Experience with LinkedIn Ads.
- Knowledge of CRM integrations and marketing automation.
- Experience using AI tools to improve campaign performance.
- Familiarity with HubSpot, Salesforce or similar CRM platforms.

The Kind of Person Who Will Thrive Here

You are

- Highly data driven.
- Commercially minded.
- Curious and constantly experimenting.
- Obsessed with performance.
- Comfortable taking ownership.
- Able to make decisions based on evidence, not assumptions.
- Someone who gets excited by beating yesterday's results.

What You'll Get
- Work alongside one of Australia's leading AI-native software companies.
- Help market innovative software and AI products across multiple industries.
- Access to modern AI tools and marketing technology.
- Significant autonomy and ownership.
- A collaborative, high-performance culture.
- Market-competitive salary with performance incentives for exceptional results.
- Opportunity to grow into a leadership role as our marketing team expands.

How to Apply If you're passionate about performance marketing and have a track record of delivering outstanding results, we'd love to hear from you.

When applying, please include:

- Your resume.
- A brief cover letter explaining why you're the right fit.
- Examples of campaigns you've managed.
- Performance metrics (ROAS, CPL, CPA, conversion rates or lead volumes).
- Any case studies or portfolio showcasing your work.

Immediate Start Available If you're ready to build campaigns that create measurable business growth, not just impressions, we'd love to speak with you.

📌 Senior Paid Ads Campaign Manager (Sydney)
🏢 Software
📍 Sydney