This is not a traditional marketing role. We are seeking an experienced skilled who can combine marketing, business development, referral relationship management, reporting and strategic execution.
Business Development
- Build referral relationships with accountants, financial planners, and other professionals
- Coordinate networking events and seminars
- Develop referral programs
- Support lawyers with business development
- Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)
Marketing & Campaigns
- Deliver the annual marketing strategy
- Manage digital campaigns including Google Ads, LinkedIn & Website
- Coordinate content, newsletters and thought leadership
- Manage podcasts, webinars and education events
Reporting & Analytics
- Implement source tracking
- Produce monthly Director reports
- Track conversion rates and ROI
- Maintain dashboards and CRM data
- Set up simple client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing
- Should be comfortable working with practice management/CRM systems and pulling useful data for dashboards, attribution and conversion reporting
Content & Brand
Manage brand consistency
- Coordinate SEO and website content
- Support PR and media opportunities
- Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote nominations/listings
Candidate Requirements
- Essential Qualifications
- Bachelor’s degree in marketing, business, communications, Public Relations or related discipline
- Minimum 5 years’ experience in marketing and/or business development, ideally in a professional services environment (law, accounting, financial advice)
- Strong evidentiary relationship building capability
- Experience producing business reports and KPIs
- Experience with meeting KPI’s
- Excellent written and verbal communication skills
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📌 Marketing & Business Development Manager (Sutherland Shire Council)
🏢 seek.com.au
📍 Sutherland Shire Council
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