Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work.

It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Role Overview

We're looking for a Senior Digital Activation Executive to join our high-performing team, supporting one of Australia's leading financial services brands. This role is heavily focused on Search, with exposure to Programmatic , making it an excellent opportunity to deepen your performance marketing expertise while working on large-scale, data-driven campaigns with real commercial impact.

You'll play a key role in planning, activating and optimising campaigns that drive customer acquisition, working across enterprise platforms including SA360, GA360, Adobe Analytics, Microsoft Ads and emerging AI-powered technologies. Collaborating closely with digital specialists, strategists and client stakeholders, you'll gain exposure to sophisticated measurement frameworks, automation, testing strategies and multimillion-dollar media investments.

This role is ideal for a Search Executive, Performance Executive or a Digital Activation Executive looking to take the next step in their career. If you're passionate about search marketing, enjoy analysing performance data and want to further develop your skills on one of Australia's most sophisticated digital accounts, this is a fantastic opportunity to join a collaborative team with excellent mentoring and career growth.

What key accountabilities does this role have?

- Execute, optimise and monitor Search campaigns, with exposure to Programmatic activation,



ensuring strong performance against client KPIs.
- Manage campaign implementation, optimisation, pacing and performance across the full campaign lifecycle.
- Review client briefs and collaborate with internal specialists to deliver best-in-class digital campaigns.
- Analyse campaign performance, develop meaningful insights and present recommendations to clients and stakeholders.
- Take ownership of campaign reporting, budget reconciliation, forecasting and monthly invoicing.
- Contribute to client meetings, WIPs and presentations while identifying opportunities to improve campaign performance through testing, automation and AI.

What We're Looking For

- Hands-on experience managing SEM campaigns , with exposure to Programmatic considered advantageous.
- Strong analytical skills with the ability to interpret performance data and provide actionable recommendations.
- Experience managing campaign implementation, reporting, budgets and performance against KPIs.
- High attention to detail, excellent organisational skills and the ability to manage multiple priorities.
- A proactive mindset with a passion for continuous learning, emerging technologies and AI-driven marketing solutions.
- Strong communication skills and confidence collaborating with clients and internal stakeholders.

Unfortunately, visa sponsorship cannot be offered, only candidates with unlimited Australian working rights can be considered.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and energetic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.




- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Senior Search Activation Executive (Sydney)
🏢 Spark Foundry Australia
📍 Sydney