Why Impressive

Impressive is a people-first, tech-powered performance marketing agency that’s been helping ambitious brands grow for over a decade. We blend AI, innovation, and proven digital strategies to drive real, commercial results, fast. But just as importantly, we’ve built a culture where high performance and balance actually coexist.

You’ll find a genuinely supportive environment backed by meaningful perks, including:

Wellness Wallets to invest in your health and wellbeing

Monthly Impressive Days Off (one extra day of leave every month)

Fun Fridays and regular team events

Weekly grazing boards (because the little things matter)

We’re proudly independent, commercially focused, and not afraid to challenge the status quo. We partner closely with our clients, think long term, and set a new benchmark for what great performance marketing looks like. If you’re driven, curious, and want to do the best work of your career alongside people who genuinely care, you’ll feel right at home here. Ready to take the next step?

We're looking for an SEO/GEO Specialist to join our award-winning Organic Search team.

This role is ideal for someone with 1-2 years of agency SEO experience who wants to develop into a well-rounded search specialist. You'll work alongside experienced strategists to execute SEO campaigns, lead GEO initiatives, and help clients grow their visibility across both traditional search engines and AI-powered search experiences.

You'll work across a diverse portfolio of clients while developing expertise in technical SEO, content strategy, digital PR, AI search optimisation and data analysis. Key Details

$70,000-$85,000 + Super + Bonus

1-2 years' SEO experience

Agency experience preferred What You'll Do

Execute technical, on-page and content SEO strategies across a portfolio of clients to improve organic performance.

Develop and implement GEO strategies that increase client visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.





Lead outreach and digital PR strategies for GEO clients, securing high-quality citations, brand mentions and authoritative backlinks that strengthen AI search visibility.

Develop GEO-focused content strategies, identifying opportunities to create, optimise and structure content for both traditional search and AI-generated answers.

Conduct keyword research, search intent analysis and competitor research to uncover new growth opportunities.

Perform technical SEO and GEO audits, identifying opportunities across crawlability, indexing, entity optimisation, structured data, site architecture and AI readiness.

Monitor SEO and AI search performance, analyse trends, and provide actionable recommendations through regular reporting.

Collaborate with content, development and account management teams to deliver integrated SEO and GEO campaigns.

Implement best practices including internal linking, schema markup, entity optimisation, llms.txt, structured content and AI-friendly information architecture.

Stay at the forefront of SEO and AI search developments, testing new approaches and contributing ideas that improve client performance and internal processes. What You'll Bring

1-2 years' experience in SEO, ideally within a digital marketing agency.

A solid understanding of technical SEO, on-page optimisation, keyword research, content optimisation and link building.

An understanding of Generative Engine Optimisation (GEO) principles and how AI search platforms retrieve, interpret and cite content.

Experience or a strong interest in digital PR, outreach and authority building.

Familiarity with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs or SEMrush, and Looker Studio.

Robust analytical skills with the ability to interpret performance data and turn it into actionable insights.

Excellent organisational skills with the ability to manage multiple projects and priorities.

Strong written and verbal communication skills, with attention to detail.

A proactive, curious mindset and a genuine passion for search, AI and continuous learning.

📌 SEO/GEO Specialist (Melbourne)
🏢 Impressive
📍 Melbourne