This is a Part-Time role, 20-25 hours per week. Salary will be applied on a pro-rata basis.

The Social Media & Digital Marketing Coordinator supports the planning, execution, and administration of marketing activities across the Belgravia Activities Gymnastics Division, including BK's Gymnastics, GymbaROO-KindyROO and associated programs.

Reporting to the Head of Marketing, this role is responsible for delivering engaging content, social media management, email marketing, website content, blogs, and day-to-day marketing administration. The Marketing Coordinator works closely with internal stakeholders, centre managers, franchisees, and external suppliers to ensure marketing campaigns are executed consistently and effectively across the network.

This is an ideal role for a marketing qualified with 2-4 years' experience who enjoys both creative content creation and hands-on campaign execution.

This is a part-time position, ideally across 3-5 days per week. Please do not apply if you do not have any marketing experience.

Key Responsibilities

Social Media Management

Coordinate and execute national social media content calendars across multiple brands.

Create engaging content for Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.

Schedule and publish content across channels.

Monitor community engagement and respond or escalate enquiries as required.

Track social media performance and provide regular reporting and recommendations.

Identify trends, opportunities and best-practice content formats.

Content Creation

Write, edit and publish high-quality content aligned with brand guidelines.

Develop social media captions,



articles, and promotional materials.

Coordinate photo and video assets for campaigns.

Create basic graphic design assets using Canva and other marketing tools.

Support the development of franchisee and centre marketing resources.

Email Marketing & CRM

Build and schedule eDMs and automated customer communication journeys.

Assist with audience segmentation and database management.

Monitor email performance including open rates, clicks and conversions.

Support lead-nurture campaigns and retention communications.

Write and publish SEO-focused blog articles.

Maintain website content accuracy and consistency.

Assist with creating landing pages and campaign content.

Support optimisation of website performance and organic traffic growth.

Franchisee & Centre Marketing Support

Assist franchisees and centre managers with local area marketing initiatives.

Coordinate distribution of campaign toolkits and promotional resources.

Provide guidance on marketing best practice and brand compliance.

Support marketing training and communication initiatives.

Respond to marketing-related support requests from centres.

Marketing Administration

Maintain marketing calendars and project timelines.

Coordinate campaign assets,



approvals and stakeholder feedback.

Assist with supplier and partnership coordination.

Prepare monthly marketing reports and campaign summaries.

Maintain marketing databases, asset libraries and documentation.

Support event promotion and campaign execution as required.

Skills & Experience

2-4 years' experience in a marketing, digital marketing or communications role.

Strong content writing and copywriting skills.

Experience managing social media platforms for a business or organisation.

Experience creating and scheduling eDMs.

Strong organisational and project coordination skills.

Experience using Canva and content creation tools.

Excellent written and verbal communication skills.

Ability to manage multiple projects and deadlines simultaneously.

Strong attention to detail.

Experience working with franchise networks or multi-site businesses.

Experience supporting nationally recognised brands.

Experience within children's activities, education, fitness, sport, franchising or retail sectors.

Experience with CRM and email marketing platforms.

Basic graphic design, photography or videography skills.

Understanding of SEO and website content management.

The successful applicant must:

Hold (or be willing to obtain prior to commencement) a valid Working with Children Check (WWCC).

Successfully complete a National Police Check prior to commencement of employment.

Be legally entitled to work in Australia.

Maintain all required clearances and checks throughout the course of their employment.

#J-18808-Ljbffr

📌 Social Media & Digital Marketing Coordinator (Melbourne)
🏢 Belgravia Activities
📍 Melbourne