Social Media Specialist

Location: Epping, Melbourne VIC

Employment Type: Full Time

About Timbecon

Timbecon is one of Australia's leading suppliers of premium woodworking tools, machinery and accessories. We proudly represent many of the world's most respected brands while continuing to develop our own market-leading product ranges.

Our purpose is simple: inspire makers, woodworkers and tradespeople through exceptional products, expert advice and engaging educational content.

As we continue to grow across Australia and internationally, we're looking for a Social Media Specialist to help elevate our brands, build engaged communities and maximise the impact of our content across multiple social platforms.

About the Role

This is an exciting opportunity for a social media professional who lives and breathes organic social.

Working as part of our growing marketing team, you'll be responsible for planning, publishing and growing the organic social presence across the Timbecon Group of brands, including Timbecon, Triton and Melbourne Tool Company (MTC).

Rather than creating content yourself, your focus will be on developing social strategies, managing content calendars, optimising performance, engaging with our communities and ensuring every piece of creative content reaches the right audience.

You'll also play an key role in supporting Triton's global distributor network , coordinating approved social assets and helping maintain a consistent international brand presence.

If you're passionate about social media, thrive on organisation, love analysing performance and enjoy building engaged online communities, we'd love to hear from you.

What You'll Be Doing

Organic Social Strategy

- Develop and manage the organic social media calendar across multiple brands.
- Plan and schedule content across Meta, LinkedIn, YouTube and emerging platforms.
- Identify opportunities to increase audience growth, engagement and brand awareness.
- Recommend new content ideas and organic campaigns based on customer insights and industry trends.




- Align social activity with product launches, promotions and key marketing campaigns.

Social Media Management

- Publish and optimise content across all organic social channels.
- Tailor captions, hashtags, publishing times and platform-specific formatting.
- Repurpose content across multiple channels to maximise reach and engagement.
- Ensure all social activity is on-brand, accurate and delivered on schedule.

Community Management

- Monitor comments, messages and conversations across our social channels.
- Respond to customer enquiries where appropriate and escalate support requests when required.
- Foster an engaged, knowledgeable and positive online community.
- Identify opportunities to participate in relevant conversations and strengthen brand advocacy.

Performance & Insights

- Track channel performance and prepare regular reporting.
- Analyse engagement, reach, audience growth and content performance.
- Use insights to continually improve organic social strategy.
- Stay up to date with platform updates, algorithm changes and emerging trends.

Brand & Distributor Support

- Manage the organic social presence across Timbecon, Triton and Melbourne Tool Company.
- Tailor content strategies to suit each brand's audience and objectives.
- Coordinate approved social media assets for Triton's international distributor network.
- Support global distributors with campaign implementation and social media best practice.
- Help maintain a consistent global brand presence across owned and distributor-supported channels.





Collaboration You'll work closely with our marketing team including our Creative Operations Manager and Content Producer to ensure our content performs at its best and supports broader marketing objectives.

About You

We're looking for someone who combines creativity with organisation and understands what makes great organic social media.

You'll ideally have

- 2+ years' experience managing organic social media for a brand or agency.
- Strong knowledge of Facebook, Instagram, LinkedIn and YouTube best practices.
- Excellent copywriting and written communication skills.
- Experience using social media scheduling and publishing platforms.
- Strong organisational skills with excellent attention to detail.
- Confidence analysing performance data and turning insights into action.
- A genuine passion for digital marketing, social media and emerging trends.

Bonus Points For

- Experience managing multiple brands.
- Retail, eCommerce or consumer products experience.
- Exposure to international marketing or distributor/dealer networks.
- Experience using Shopify, Google Analytics or Klaviyo.
- An understanding of SEO and broader digital marketing.
- An interest in woodworking, DIY or trade industries (helpful, but certainly not essential).

Why Join Timbecon? This is an opportunity to take ownership of the organic social media function across multiple growing brands while working alongside an experienced, collaborative and passionate marketing team.

At Timbecon you'll enjoy

- Working with some of the world's leading woodworking brands.
- A collaborative team that values initiative, creativity and continuous improvement.
- The opportunity to shape and grow the social presence of multiple national and international brands.
- Exposure to global marketing through Triton's international distributor network.
- A dynamic, fast-paced environment where your ideas can make a real impact.

If you're ready to build engaged communities, grow iconic brands and help shape the future of organic social at Timbecon, we'd love to hear from you. Apply now and tell us why you're the right fit for our team.

📌 Social Media Specialist (Melbourne)
🏢 Timbecon
📍 Melbourne