Life Education Centre Foundation Qld Inc . – Mermaid Beach QLD

Lead brand and marketing for a cause that genuinely matters – the health and wellbeing of Queensland kids.

For decades, Life Ed Queensland has empowered children to make safer, healthier choices. Now we’re stepping into a major growth chapter — an expanded strategic agenda, bigger impact in schools, and new initiatives that will amplify our reach and influence.

To help drive this momentum, we’re recruiting our first Head of Brand and Marketing.

The opportunity

You’ll lead the brand and marketing strategy for Life Ed Queensland as we evolve, diversify and expand our presence across Queensland and beyond.

Working directly with the CEO and Chief Growth Officer, you’ll turn strategy into stories, campaigns and experiences that drive real outcomes: more schools reached, more families supported, and more revenue to fuel our mission. You’ll lead a small, capable team and own the full marketing mix, from brand positioning and strategic communications to digital, content and campaigns.

What you’ll do

Brand strategy - Shape and implement a brand strategy that reflects our growth, defining positioning, voice and audience proposition.

Strategic communications - Build and lead a strategic communications approach that grows credibility and relevance with schools, families, government, donors and sector audiences.

Thought leadership - Position our leaders and evidence as authoritative voices in children’s health and wellbeing through speaking opportunities and sector engagement.

Growth marketing - Lead marketing for our fee‑for‑service programs, developing business cases for recent markets to grow reach, take‑up and revenue.

Campaign leadership - Deliver multi‑channel campaigns across digital, social, email, print, events and media.

Digital strategy - Own website, SEO,



social and email, ensuring our digital presence evolves with our expanding work.

Data‑led decision making - Use CRM, website and social insights to guide smarter choices.

Team leadership - Lead and develop the marketing team, working closely with fundraising, partnerships and program teams.

Budget and supplier management - Manage budgets, suppliers and agencies with discipline.

What you bring

A strong track record delivering strategic brand, marketing and communications plans, ideally in purpose‑led, not‑for‑profit, education or health contexts.

Senior communications expertise, including reputation, thought leadership and communicating credibly with government, funder and sector audiences.

Experience launching or repositioning a brand.

Senior marketing leadership with end‑to‑end campaign delivery.

Exceptional writing and the ability to craft narratives that move people.

Confidence advising at CEO and executive level.

Solid digital credentials across website, social, email, CRM and content. Salesforce experience is a bonus.

Commercial acumen, with experience building growth or go‑to‑market strategies and business cases that grew revenue.

Qualifications

Tertiary qualifications in marketing, communications, public relations, journalism, business, digital media or a related discipline; or equivalent professional experience.

Postgraduate qualifications or certification in digital marketing, CRM, analytics, fundraising communications or brand strategy are desirable.

We are entering an exciting time of growth and transformation, and you’ll be part of an organisation that’s making a real difference and a culture that’s collaborative, supportive, passionate and grounded in purpose.

- Enjoy flexible work arrangements
- Salary packaging
- Grow your skills in a purpose‑driven role with impact

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📌 Head of Brand and Marketing (Cairns)
🏢 Life Education Centre Foundation Qld Inc .
📍 Cairns