Digital Marketing Specialist (Paid Media)

Civil Survey Applications – Notting Hill VIC

We develop and sell specialist civil engineering and surveying software used by professionals across Australia and overseas. Our group brings together a software developer and two established reseller businesses, serving civil designers and surveyors. Our products help engineering and survey teams design, model and deliver infrastructure projects.

About us

We develop and sell specialist civil engineering and surveying software used by professionals across Australia and overseas. Our group brings together a software developer and two established reseller businesses, serving civil designers and surveyors. Our products help engineering and survey teams design, model and deliver infrastructure projects.

About the role

You will own and run our paid digital campaigns across Google, You Tube and Linked In (and other paid media channels) for three brands.

This is a hands-on role. You will plan the campaigns, build and manage them in the platforms, track the results and report on what is working. You will also work closely with our technical and sales teams to make sure the marketing speaks accurately to a specialist audience.

The audience here is technical. Our buyers are civil engineers, surveyors and the managers who lead them. You do not need to be an engineer, but you do need to enjoy learning a technical product well enough to market it credibly.

What you will do

- Plan, build and manage paid search campaigns in Google Ads, including search, display and remarketing.

- Plan and manage You Tube video campaigns, from targeting and setup through to optimisation.

- Run Linked In campaigns for B2B lead generation,



including audience targeting and lead capture.

- Manage campaign budgets across three brands and allocate spend to the channels that perform.

- Track and analyse performance in Google Analytics 4 and the native platform dashboards, then report results and recommendations in plain language.

- Write and refine ad copy in clear Australian English that suits a professional, technical audience.

- Work with the sales and technical teams to align campaigns with product launches, events and lead priorities.

- Test, measure and improve. Run structured tests on audiences, creative and landing pages, and act on what the data shows.

What you will bring

- Three to five years managing digital marketing campaigns, with direct hands-on experience across Google Ads, You Tube and Linked In.

- A track record of running paid campaigns that generate qualified B2B leads.

- Strong analytical skills and confidence working in Google Analytics 4 and platform reporting.

- The ability to manage budgets and make sound decisions about where spend goes.

- Clear written English and the ability to write ad copy that reads well to a professional audience.

- Comfort with a technical product and the willingness to learn the field.

Experience marketing software, engineering, surveying or another technical product will help you settle in quickly, though we will consider strong candidates from other B2B fields.

What we offer

- A role with real ownership of the paid media budgets and functions across the group.

- A focused, capable team that values clear thinking and good work.

- The chance to market genuinely useful products to a qualified audience.

- Hybrid working arrangements, based at our Notting Hill office.

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📌 Digital Marketing Specialist (Paid Media) (Australia)
🏢 Civil Survey Applications
📍 Australia