We're an Australian D2C group building products that reduce household waste and single-use plastic, across sustainability, health and everyday consumables. We have brands in market and more in development. The team is deliberately small and we're building an AI-first team — revenue per head matters here more than headcount.
The premise of this role:
someone out there has already solved the problem sitting in front of us — better funded, better staffed, three years ahead. We'd rather find them and adapt what works than invent it ourselves and lose six months being original. We prioritise speed and results, over regimented processes.
What you'll actually do, week to week:
Run and scale paid acquisition across Meta and Google — hands on in the accounts
Benchmark competitors and out-of-category examples (global eCom, health, supplements, wellness subscription) and convert what you find into specific, testable hypotheses
Maintain a live, ranked test backlog — offers, landing pages, checkout, creative angles, funnels — and run it on a weekly cadence
Build and ship onsite tests with our developer, and read the results honestly
Build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them
Report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback,



subscription attach
How we work:
We move on evidence, not seniority. Nobody's idea is protected because of who had it.
Tests get killed early and without ceremony. Volume of learning beats quality of any single idea.
You'll have AI tooling from day one and be expected to build more of it. Anything you can automate, you should.
You'll work directly with the founder and GM. There is no layer between you and the decision.
You'll probably fit if:
You've run paid acquisition on real budgets in DTC eCommerce and can point to what you moved
When you see a brand doing something well, your instinct is to work out exactly how and whether it transfers
You can name the companies and operators you currently borrow from
You're comfortable being wrong quickly and publicly, and changing direction the same day
You've automated parts of your own job away and were pleased about it
You want scope and speed more than title and team
This role is not:
Managing an agency or a team
A brand or creative custodian role
A place where a plan survives with bad numbers
The process:
A
paid
work sample — a real teardown-and-backlog task on our actual business, time-boxed to three hours
Working session on your submission with the founder
Offer
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📌 Growth Marketing Lead - Ecommerce (Paid & Cro) (Melbourne)
🏢 Retail Smart Group
📍 Melbourne