We're looking for a Digital Marketing Specialist to own the strategy for a multi-site property group. This is a strategic, desk-based role: you'll be setting direction, analysing performance and directing agencies rather than producing content or running events on-site.
What You'll Be Doing
Own and execute the digital marketing strategy across a portfolio of properties
Direct and hold external agencies accountable to performance targets across SEO, SEM, social and email
Build and interpret marketing dashboards, track ROI and report to stakeholders on what's working and what isn't
Guide property teams remotely on the centralised marketing tools and platforms available to them
Manage marketing budgets and reconcile spend across the portfolio each month
Conduct competitor pricing reviews and SWOT analysis to inform strategy for existing sites and new developments
Ensure website content and pricing accuracy across the digital booking experience
What We're Looking For
Strong grasp of digital and social analytics, SEO and SEM,



with the confidence to direct and challenge agencies on performance
Comfortable owning a multi-site portfolio from a desk
Minimum 5 years' experience in a marketing role, ideally within the property sector
Sharp with numbers: budgets, ROI reporting, UTM tracking and dashboard management
A confident communicator who can influence property teams and lead external agencies alike
Valid National Police Check and full Australian working rights required
What's In It For You
Flexible working arrangements, with WFH options once you're settled in
A fun, energetic office culture, with monthly morning teas.
Caffeine is supplied in-office
Recognition that goes beyond the annual review, including on-the-spot awards, plus milestone rewards to celebrate your tenure
Study leave, reward and recognition leave, and a parental leave return bonus
Genuine investment in your growth, with access to career development, leadership and wellbeing programs
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📌 Digital Marketing Specialist (Brisbane)
🏢 Optimum Consulting
📍 Brisbane