Invested Talent is assisting a rapid-growing financial services company to recruit a data-driven Growth, CRM and lifecycle marketing specialist. The role focuses on turning customer insights into campaigns that move the needle, owning the customer journey end-to-end, building smart segments and ongoing testing.
You will develop and execute lifecycle strategies with marketing automation platforms, optimize journeys, set KPIs, lead A/B tests, and deliver cross-channel campaigns (email, SMS, and
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