Reporting to the Brand & Content Lead, you'll play a key role in developing and executing brand strategies that build awareness, strengthen customer connection, and deliver commercial outcomes.
You'll be responsible for leading brand campaigns, maintaining brand standards, managing agency relationships, and using customer insights and brand performance data to continuously improve results.
Working cross-functionally with Marketing, Digital, Growth, Product, Corporate Affairs and external agency partners, you'll ensure every customer touchpoint reflects a clear, consistent and compelling brand experience.
Key Responsibilities
Develop and deliver integrated brand campaigns from brief to execution and measurement.
Manage creative development and media planning in partnership with agencies and internal stakeholders.
Own and evolve brand guidelines, ensuring consistency across all channels and communications.
Lead the development of branded assets, including digital, print and campaign materials.
Build brand capability across the organisation through training and education initiatives.
Oversee brand tracking and performance measurement programs, translating insights into action.
Partner with Insights & Analytics teams to leverage customer research and drive brand strategy.
Support product launches and go-to-market initiatives with strong brand alignment.
Ensure all brand activity complies with regulatory, legal and compliance requirements.
About You
You'll be a commercially minded brand professional who combines strategic thinking with hands‐on execution.
You'll bring:
A bachelor's degree in marketing, Business, Communications or a related discipline.
5+ years' experience in Brand Management or a similar strategic marketing role.
Proven success developing and executing brand strategies and integrated marketing campaigns.
Experience managing agencies, creative development and media planning processes.
Strong understanding of brand governance,



brand measurement and customer insights.
Excellent stakeholder management and collaboration skills.
A keen eye for design, messaging and tone of voice consistency.
Strong project management skills and the ability to deliver in a fast‐paced environment.
About Us
Teachers Mutual Bank Limited is one of Australia's largest mutual banks.
For 60 years, we've been helping Australians achieve their financial goals while staying true to our purpose: banking for positive.
As a 100% member‐owned bank, our profits are reinvested to benefit our members, communities and the causes that matter most.
Our commitment to social and environmental impact is embedded in everything we do – from the products and services we offer to the way we support our people and communities.
We're proud to be a Certified B Corp, reflecting our commitment to high standards of social and environmental performance, transparency and accountability.
Across our five retail brands, we support more than 280,000 members, including many working in education, emergency services and healthcare — people who make a difference in communities every day.
When you join our bank, you'll become part of a values‐led organisation where passion, excellence, growth and sustainability guide the way we work.
Together, we're creating an inclusive culture, delivering great member experiences, and proving that banking can be a force for good.
How to apply
If you're a skilled communicator who thrives on creating impactful stories and building engagement, we'd love to hear from you.
Please click the APPLY button and follow the prompts.
For a confidential conversation, please contact Lyndsay Flett, or .
Teachers Mutual Bank Ltd may conduct a background or reference check (or both) as part of the recruitment process.
By applying you agree to cooperate fully in those procedures and understand that an offer is subject to the satisfactory outcome of those checks, at the discretion of Teachers Mutual Bank Ltd.
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📌 Brand Manager (New South Wales)
🏢 Teachers Mutual Bank
📍 New South Wales