Overview

Reporting to the Head of Marketing, you'll be responsible for creating engaging content that supports our brand, products and marketing campaigns across multiple digital channels.

Responsibilities

- Creating compelling content for social media, email marketing, websites and digital campaigns.
- Planning, filming and editing video content, including product demonstrations, customer success stories, behind-the-scenes footage and promotional videos.
- Managing content across LinkedIn, Facebook, Instagram and YouTube to grow brand awareness and engagement.
- Updating website content, landing pages and product information to keep our digital presence fresh and relevant.
- Creating marketing collateral for digital and print campaigns.
- Maintaining product imagery, marketing assets and brand resources for internal teams and dealer partners.
- Supporting new product launches with engaging digital content.




- Conducting keyword research and implementing SEO best practices to improve organic visibility.
- Monitoring campaign performance and providing insights to optimise future activity.
- Maintaining marketing databases and supporting broader digital marketing initiatives.

Skills

- Experience creating engaging digital content across multiple platforms.
- Strong video shooting and editing skills using Adobe Premiere Pro or similar software.
- Proficiency with Adobe Creative Suite, including Photoshop and Illustrator.
- Excellent copywriting and communication skills.
- A strong eye for design, branding and visual storytelling.

Preferred Experience

- Photography or videography.
- WordPress website management.
- SEO and Google Ads.
- Marketing within a B2B, industrial or manufacturing workplace.

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📌 Digital Content Specialist (City of Sydney)
🏢 Sharp & Carter
📍 City of Sydney