Position Overview

In 2012, COREtec sparked a revolution in the world of hard flooring. A 100% waterproof core and a durable cork underlay created a recent category of high‑quality multilayer flooring. The brand is now part of Shaw Industries, a global Berkshire Hathaway flooring group, and the role is to help grow COREtec in Australia and New Zealand. The Digital & Brand Marketing Strategist will own brand, content, and campaign marketing across ANZ, operating a digital‑first, hands‑on approach that sets strategy and executes social channels, content creation, and targeted campaigns that drive sales.

Responsibilities

- Own COREtec’s brand and awareness across ANZ, ensuring consistency while adapting global USFloors guidelines to the local market.
- Run the social ecosystem—including TikTok, Instagram, Facebook, and LinkedIn—across both organic and paid channels, focusing on cost‑effective, tightly targeted ads.
- Build B2B campaigns that reach customers and the trade directly, sourcing and using audience data to sharpen campaigns.
- Produce and adapt on‑brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
- Plan and project‑manage in‑market activations and retail display rollouts end to end, coordinating international supply and logistics timing, installation schedules, and sales‑training windows.
- Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.

Requirements

- Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade,



retail, or interior design sector.
- Proven hands‑on experience across social media, email marketing, and paid digital advertising (Meta, Google).
- Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
- Excellent written and verbal communication skills, tailoring messaging for trade and consumer audiences.
- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
- Bachelor’s degree in Marketing or a related field, or equivalent hands‑on experience.
- Based in Melbourne or Sydney, with the right to work in Australia.

Highly Preferred Experiences

- Track record running cost‑effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
- Data‑savvy—sourcing, segmenting, and using audience data to build and optimise campaigns.
- Project‑management strength—coordinating multi‑market campaigns and retail‑display rollouts, including international supply timing and installation scheduling.
- Self‑starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
- Video and photography content creation for social (e.g., Premiere Pro).
- Experience in flooring or building materials, or adapting global brand guidelines to local markets.
- Strong portfolio demonstrating a genuinely digital‑first background; adjacent fields welcome (data/analytics, agency, or tech).

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

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📌 Digital & Brand Marketing Strategist – COREtec Floors (Melbourne)
🏢 Shaw Industries Group
📍 Melbourne