In this role, you will be responsible for designing and optimizing user interfaces and experiences across all of our e-commerce platforms. Your core mission will be to create intuitive, visually appealing, and user-friendly digital shopping experiences that boost customer engagement and improve conversion rates. You will collaborate closely with cross-functional technical, marketing, and creative teams to ensure consistent branding, language, and visual semantics across all digital touchpoints.

Key Responsibilities

Design & User Experience

- Design intuitive, user-friendly interfaces that facilitate seamless interactions and enhance user satisfaction.
- Create visually engaging designs that align closely with brand guidelines.
- Create sitemaps, user flows, wireframes, and other artifacts to effectively illustrate user journeys and interactions.
- Propose targeted solutions to customer problems, including the development of associated workflows.

Optimization & Performance

- Apply UI/UX best practices to improve conversion rates, lower bounce rates, and enhance overall user engagement.
- Monitor and analyze key performance metrics related to UI/UX effectiveness.
- Continuously iterate on designs based on performance data and user insights.

Research & Testing

- Conduct user research, utilizing surveys, interviews,



and usability testing to deeply understand customer behaviors and pain points.
- Collaborate with stakeholders to implement A/B testing strategies.
- Analyze user feedback and data to inform design decisions and optimize the overall shopping experience.

Strategic Leadership & Collaboration

- Define UX standards, conventions, and best practices for the business.
- Make key recommendations regarding tooling and software, including wireframing, A/B testing, session recording, and engagement statistics.
- Communicate design concepts and rationale effectively while advocating for user-centered design principles.

Qualifications & Experience

- 4+ years of experience in relevant UX and UI positions.
- Demonstrated experience working with e-commerce platforms - Shopify, WooCommerce, Magento
- Proficiency in web design fundamentals and related tooling - Adobe Suite, Figma
- A solid understanding of motion design and microinteractions.
- Familiarity with design systems, component libraries, and A/B style solutions.
- Exceptional creative flair combined with practical, real-life UX wireframing experience.

If you have exceptional attention to detail, a deep understanding of customer preferences, and a drive to innovate within the e-commerce space, I want to hear from you

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📌 User Experience Designer (City of Sydney)
🏢 Sirius.
📍 City of Sydney