Mobile Growth SpecialistVGW is an interactive entertainment company delivering world‐class, free‐to‐play games.
We have an exciting chance within our Programmatic team.
We are looking for a Mobile Growth Specialist to join the team in Sydney.
This role plays a key part in building out our newly expanding mobile app marketing capability and supports the development of a specialised app marketing function, working closely with internal stakeholders to manage mobile app campaigns end‐to‐end, including reporting, optimisation, user acquisition and retargeting.Key ResponsibilitiesCampaign execution of programmatic and mobile buys across various platforms for performance, high impact, gaming and video activity.Collaborate with internal teams to build audience frameworks, strategies and creative testing plans.Understand key success metrics used within the funnel and optimise campaigns accordingly.Monitor, analyse and report on the effectiveness of programmatic and mobile campaigns.Deliver insightful campaign performance reports and present across campaigns with a explicit POV on performance.Proactively learn and take ownership of our mobile tech stack,



including AppsFlyer for tracking and AdMob for inventory management.Develop positive relationships with key external partners including media and technology vendors e.g. TTD, Amazon, Agency partners, Google and more.Work closely with the wider marketing team including Acquisitions, Product, Retention, Creative, Martech and Marketing Insights to develop integrated strategies and better understanding of the customer journey.What You Will Bring To The Role2+ years experience within the programmatic industry, specifically in a trading/campaign management role.Demonstrated programmatic campaign management experience.Understanding of the digital media landscape.Strong troubleshooting ability and explicit approach to problem solving.Knowledge of Mobile Performance platforms desirable: Liftoff, AdAction, Admob, Ironsource, Unity and more.Working knowledge of DSP platforms: TTD, Amazon or any others.Good understanding of analytical tools: Amplitude, Supermetrics, in‐platform analytics, Appsflyer.Advanced experience with Excel.Valuable understanding of ad‐serving and MMP tools desirable: CM360, Flashtalking, Appsflyer, Firebase, AdForm.
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📌 Growth Marketing Specialist New South Wales
🏢 VGW
📍 New South Wales