Cultural Perspectives is Australia’s leading full-service communications, research and engagement agency that specialises in multicultural communications and engagement with culturally and linguistically diverse (CALD) audiences across Australia. We deliver informed, cutting-edge, and multifaceted campaigns and engagement strategies for clients from Government, corporate and not-for-profit organisations.

We are a purpose driven agency, and we believe in equity of opportunity. Our core mission is to unlock the potential of multicultural communities, our clients and staff. As a full-service agency, we bring expertise around all areas of communication and engagement through the lens of diversity, this includes:

- Communications and marketing
- Public relations
- Translations
- Research and evaluation

We are seeking a motivated and detail-oriented Account Manager – Public Relations to join our communications team. Based in our Redfern office, this full-time role supports the delivery of public relations, community engagement and marketing projects across government, private and community sectors.

This role is ideal for a strong writer with a passion for storytelling, a keen interest in multicultural communications and a desire to grow their career in a fast-paced agency environment.

- Write clear, engaging and accurate content tailored for different audiences and channels, including media releases, factsheets, stakeholder kits, eDMs, media briefings, social media copy and website content.
- Provide strong guidance and support to peers in editing and proofreading of client and team materials to ensure quality and consistency.





Public relations support

- Planning and executing PR and marketing campaigns, including social media, influencer partnerships, and traditional media relations.
- Independently manage media outreach, including compiling media lists, drafting pitches and following up with journalists.
- Monitor media coverage across print, online, radio, and social channels; prepare summaries and reports.
- Lead sourcing and coordinate talent/ spokespeople for media opportunities and events.

Community and stakeholder engagement

- Identify and engage with diverse stakeholder and community groups to gather insights, provide information and support campaign delivery.

Research and reporting

- Independently conduct background research to support content development and campaign planning.
- Lead campaign tracking, analysis and the preparation of post-campaign reports and presentations.

Client and team support

- Acting as the main point of contact for multiple clients and providing strategic counsel.
- Be responsible for coordinating and managing regular meetings, sharing updates and providing input on project deliverables.
- Contribute to the strategy and development of client proposals, campaign briefs and quotations.

Selection criteria





- Exceptional understanding of media relations and campaign delivery.
- Significant demonstrated experience in public relations, journalism, communications or related fields.
- Exceptional writing skills with the ability to adapt tone and style to suit various formats and audiences.
- A keen eye for detail, grammar and storytelling.
- Strong organisational skills and the ability to manage multiple tasks and deadlines.
- A collaborative team player with a can-do attitude and professional communication style.
- Cultural awareness and an interest in working with diverse communities.
- Experience with Microsoft Office, social media platforms, CRMs and media monitoring tools (preferred but not required).

Qualifications and experience

- A degree or diploma in communications, public relations, journalism or a related field.
- 3+ years of experience in a PR, communications or media role (internships or agency experience highly regarded).

Applicants with disability and those from a culturally and linguistically diverse or Aboriginal or Torres Strait Islander background are strongly encouraged to apply.

At Cultural Perspectives we provide our employees with excellent working conditions, a modern, respectful, collaborative culture, on-going support and flexible work arrangements.

For further information, please email Sarah Migliorino, , with the subject line Enquiry: Account Manager – PR .

Salary range: $80,000-$90,000 + super. The successful candidate will be offered a salary within this range based on skills and experience

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📌 Public Relations Account Manager (City of Sydney)
🏢 Cultural Perspectives
📍 City of Sydney