Job Overview

We’re looking for a Sydney-based Media Director to lead this work, by providing insights‑driven media and measurement strategies, strengthening client & partner agency relationships, and collaborating with cross‑departmental teams.

The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high‑level operations management, innovation, client/partner relationships, and general media executional excellence.

Responsibilities

- Ensures media plans are of the highest standard, assists in presentation material creation, and provides strategic guidance on reporting calls with clients
- Oversees a team of media experts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise, working in conjunction with HR and other teams to foster team career growth and a positive work environment
- Embodies a true leadership mentality and willing to devote days to making your team successful, working for them, not above them
- Contributes to the continued growth and stability of VaynerMedia, being empowered to make decisions that are best for the company over the long‑run
- Oversees execution by setting up process and clear lines of communication
- Updates performance benchmarks and shares digital platform updates, both internally and externally with client partners
- Manages negotiations for high value and/or complex packages
- Approves all recommendations and presentations before sending to the client
- Delegates work effectively and not only teaches direct reports but also delivers seamless client work
- Fosters an environment that encourages intelligent risk‑taking, innovation, and creativity
- Leads interviewing, hiring, training, coaching, developing and evaluating team members
- Leads cross‑LoB buying deliverables
- Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism




- Acts as a key contact for client and platform partners, operating as a go‑to voice and leader for them
- Develops and delivers senior‑level, sophisticated media investment strategies to clients, derived from industry insights and best‑in‑class expertise and thought leadership
- Collaborates across disciplines, specifically planning and analytics, to craft best‑in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
- Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction
- Takes responsibility for and rectifies (as needed) any mistakes or errors made by team members and implements improvement across processes
- Navigates a portfolio of brands within a larger conglomerate or business group and gains a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible
- Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
- Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team
- Provides clear delegation of responsibilities across your organization and makes expectations for success clear and concise
- Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue
- Proactively identifies the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross‑disciplines at times where needed), to help deliver best in class work that helps to grow their business





Qualifications

- You have experience working in the advertising media landscape in the Australia region, and expertise planning and buying both digital and ATL media
- You have a minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large‑scale digital media programs that drove tangible business outcomes
- You have a good network of media and marketing professionals in the Australia market, including major publishers and brands
- You have advanced written, presentation and general communication skills
- You’ve ideally experienced dealing with non‑core buying teams, specifically media & communications planning, analytics, traditional media buying, and others
- You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success
- You have examples of leaning into new/emerging platform opportunities to drive media innovation
- You’ve experienced leading and managing teams of at least 6‑8 individuals (cross‑disciplinary a plus)
- You have an infectious smile, an upbeat demeanor, and warm personality that contributes to an already strong company culture
- You are comfortable with a fast‑paced environment and working as an integrated team (across creative, media, and strategy)
- Professional English skills required, and bilingual is a huge plus

What You Should Know About VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start‑up than most agencies you might be used to. Hopefully that, and the chance to collaborate with the talented and enthusiastic crew, work with big brands excites you as it does us.

We can’t wait to meet you.

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📌 Media Director (City of Sydney)
🏢 VaynerX
📍 City of Sydney