Digital marketers who want more growth, more ownership and a better lifestyle - this one's for you!
If you love digital marketing but want more than just campaign management, this role has been built for you.
At Arrow Agency, you won't just be pushing buttons inside ad accounts.
You'll be involved in the strategy, the client relationship and the bigger picture behind performance.
You'll work across digital marketing strategy, paid ads, client communication, creative direction, CRM, websites, reporting and optimisation, with strong systems, mentorship and support around you.
We work hard, care deeply about our clients and hold a high standard for the work we deliver.
But we also believe outstanding people do their best work when they have flexibility, trust and a lifestyle they actually enjoy.
That's why we offer an optional 9-day fortnight, work-from-home flexibility, flexible start times, team yoga, regular team-building afternoons and a beautiful waterfront office on the Sunshine Coast.
This is a hands‐on, client-facing role for someone who is organised, creative and personable.
You'll manage a portfolio of builder clients, helping them attract better‐fit enquiries, build trust online and grow with confidence through smart, strategic digital marketing.
Arrow Agency is a specialist digital marketing agency for residential builders, renovation specialists and construction businesses.
Based on the Sunshine Coast, we work with clients across Australia and internationally, delivering digital marketing strategy, Meta Ads, Google Ads, SEO, CRM integration, website optimisation and ongoing campaign management.
We're a close‐knit, high‐performing team with a clear niche, strong momentum and a genuine focus on professional development.
We attract great people by offering the kind of role, support and workplace that makes them want to stay.
If you're looking for more growth, more ownership and a better lifestyle, we'd love to hear from you.
About the Role
As a Digital Strategist at Arrow Agency, you'll play a key role in managing client relationships, campaign performance and digital marketing delivery across a portfolio of builder clients.
You'll work closely with our Operations Lead and wider team to turn strategy into action across Meta Ads, Google Ads, CRM workflows, SEO, websites, reporting and client communication.
This role would suit someone who enjoys variety, loves understanding what makes a business tick, and can confidently balance creative thinking with structured execution.
You don't need to be an expert in everything, but you do need to have digital marketing foundations,



a willingness to learn, and the confidence to communicate clearly with clients.
What You'll Be Doing
Client Strategy and Onboarding
You'll support new clients as they come on board, helping to understand their business, goals, ideal clients and marketing priorities.
Supporting the development of client marketing strategies
Helping brief creative, copy and campaign assets
Setting up or coordinating key digital marketing foundations
Building strong client relationships from the start
Ensuring clients feel supported, informed and confident
Digital Marketing and Campaign Management
You'll help manage the day-to-day delivery and optimisation of client marketing campaigns across multiple digital channels.
Setting up, reviewing and optimising Meta Ads campaigns
Setting up, reviewing and optimising Google Ads campaigns
Reviewing campaign performance and making recommendations
Working with landing pages, websites, SEO and CRM workflows
Identifying opportunities to improve lead quality and conversion
Keeping across digital marketing trends and platform changes
Reporting and Client Communication
You'll be responsible for helping clients understand what is happening, what is working and where improvements are being made.
Preparing monthly reports and campaign updates
Running or supporting client meetings via video or in person
Explaining digital marketing performance in clear, simple language
Communicating results, recommendations and next steps
Maintaining strong client confidence through proactive communication
Creative and Strategic Input
This role is not just about numbers.
You'll also contribute to campaign ideas, messaging, content angles and creative direction.
Reviewing ad creative and copy
Identifying stronger messaging angles for clients
Thinking strategically about how to attract better‐fit leads
Helping evolve campaigns based on data, client feedback and market trends
Looking for better ways to do things across systems, campaigns and communication
What We're Looking For
We're looking for someone who is organised, creative, personable and genuinely interested in digital marketing.
You'll be a great fit if you have:




2+ years' experience in digital marketing, performance marketing, paid advertising or a client‐facing marketing role
Experience with Meta Ads, Google Ads or campaign management
A good understanding of the digital marketing landscape
Strong written and verbal communication skills
Confidence speaking with clients and explaining marketing performance
Strong organisation, time management and attention to detail
The ability to manage multiple deadlines and priorities
A creative mindset and an eye for strong messaging
A proactive attitude and willingness to keep learning
The ability to work independently while also being part of a collaborative team
Agency experience will be highly regarded, but it is not essential.
Experience with CRM systems, Google Analytics, Google Tag Manager, SEO, websites, landing pages or reporting tools would also be beneficial.
What Matters Most
We can train the right person on our systems, frameworks and industry.
What matters most is that you are:
Organised and reliable
Creative and curious
Personable and confident with clients
Detail‐focused without getting stuck in perfectionism
Comfortable working in a fast‐paced marketing agency environment
Excited by growth, improvement and doing great work
What We Can Offer You
Beautiful waterfront office in Minyama on the Sunshine Coast
Optional 9-day fortnight
2 days per month working from home
A clear professional development plan
Opportunities for career progression as the agency grows
Weekly 1:1 meetings with your manager for support and guidance
A supportive, fun and high‐performing team culture
Regular team‐building afternoons and social activities
Access to specialist digital marketing training, including Google Ads training from an ex‐Google executive
Full training on our services, frameworks and client delivery process
Mentorship from experienced agency leaders
The opportunity to work with a specialist agency in a clear and growing niche
We work hard, care deeply about our clients, and back each other as a team.
We're continually improving, investing in better systems, and building a workplace where people can grow professionally while doing work they are proud of.
Hours and Location
This is a full-time role based at our Minyama office on the Sunshine Coast.
The role is hybrid, with work‐from‐home days available if wanted.
While we are open to discussing flexibility, we do require regular co‐location with the team to support strong communication, collaboration and training.
#J-*****-Ljbffr

📌 Digital Marketing Strategist (Melbourne)
🏢 The Arrow Agency
📍 Melbourne