About the Role: (Primary Focus: Product launches, go-to-market execution, product positioning and lifecycle management.)We're looking for a highly organised and commercially minded Product Marketing Specialist to own the launch and lifecycle management of ARB's core product portfolio.
This role is focused on bringing current products to market, coordinating stakeholders across the business, and ensuring every launch delivers strong commercial outcomes.Working closely with Product, Sales, Digital, eCommerce and Campaign teams, you'll lead the planning, positioning and execution of product launches while monitoring performance and identifying opportunities for continuous improvement.This is a true Product Marketing role, ideal for someone who enjoys product launches, go-to-market execution, product positioning and lifecycle management.What's on offer:Competitive salary package plus superannuation and leave loadingSignificant employee discounts on ARB productsCareer development and training opportunitiesJoin a collaborative and high-performing marketing teamOpportunity to influence the success of new products across local and global marketsKey Responsibilities:Product Launch & Go-to-Market DeliveryOwn and manage the product launch calendar across the ARB product portfolioDevelop launch plans,



timelines and stakeholder communicationsCoordinate end-to-end launch execution across multiple channelsEnsure launch readiness and successful market introduction of new productsMonitor post-launch performance and recommend optimisation opportunitiesDevelop compelling product positioning and key messagingCreate product briefs and supporting launch documentationDevelop product content for websites, landing pages and marketing collateralEnsure messaging consistency across all customer touch points performance & InsightsAnalyse product performance, sales trends and category opportunitiesMonitor customer feedback and market responsesProvide recommendations to improve product performance and profitabilitySupport data integrity across marketing and digital platformsCross-Functional CollaborationAct as the central marketing contact for product launchesWork closely with Product, Sales, Digital, Campaign and Retail teamsCoordinate launch activities and manage project dependenciesAlign marketing efforts to product strategy and business objectivesAbout You:3+ years' experience in Product Marketing, Category Marketing, Product Management or Go-to-Market rolesExperience planning and executing successful product launchesStrong project management and stakeholder engagement skillsCommercially minded with strong analytical capabilitiesAbility to manage multiple projects in a fast-paced environmentAutomotive, 4WD, retail or technical product experience highly regardedARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories.
We have a presence in over 100 countries and offices in the USA, Europe, Thailand, New Zealand, the UK and the Middle East.
Our reputation has been built on high quality products, with services delivered by people who are passionate about reliability and practicality.
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📌 Product Marketing Specialist (Victoria)
🏢 ARB 4X4 ACCESSORIES
📍 Victoria