A growing Melbourne-based organisation is looking for a commercially minded B2B Brand Marketing Specialist to turn an established strategy into compelling campaigns, content and customer experiences.The OpportunityThis role sits at the intersection of brand, integrated campaigns, content, commercial storytelling and impactYou will take complex ideas and translate them into clear, credible marketing that captures the attention of senior decision-makers and supports meaningful business growth.You will have genuine ownership of campaign delivery and brand storytelling, while being supported by an established strategy, senior marketing guidance and internal creative resources.What you'll be doingWorking closely with the leadership team you will:Turn an established marketing strategy into an actionable campaign planDevelop integrated B2B campaigns from concept through to deliveryCreate explicit and persuasive narratives around complex commercial topicsProduce thought leadership, customer stories, digital content and sales collateralCoordinate campaign execution across design, CRM, social and digital channelsSupport partner, vendor and stakeholder campaignsHelp plan and deliver events, conferences and industry engagementMaintain a consistent, commercially credible brand voiceMeasure success through engagement,



enquiry and business impact—not likes aloneAttend events and conferences to represent the organisationAbout youYou are likely to be a hands-on B2B marketer who can move comfortably between strategic thinking and practical execution.You will ideally bring:Demonstrated experience delivering B2B marketing or integrated campaignsFull Australian Working rightsStrong brand storytelling, writing and messaging capabilityThe ability to simplify complex information without losing its commercial substanceExperience translating an existing strategy into practical executionConfidence communicating with senior stakeholders and commercial audiencesA clear understanding of how marketing supports awareness, pipeline and revenueGenuine interest in sustainability, social impact, responsible business or purpose-led organisationsStrong campaign, project and stakeholder management skillsThe ability to brief and coordinate creative, CRM, digital and social resourcesComfort representing a business at events and industry forumWhat's on offer$95,000–$110,000 + SuperHybrid workingGenuine scope to shape a growing B2B brandA pathway into broader leadership as the business scales
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📌 Brand Marketing Specialist (Melbourne)
🏢 Talent Web Recruitment
📍 Melbourne