High impact role with autonomy, visibility & career upside
The RoleThis is not a typical marketing role — it's for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters.You'll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level.Your focus is simple:Build and elevate the brandDrive demandGrow the communityDeliver commercial resultsYou'll be in the middle of it all — events, influencers, campaigns, strategy and digital execution.Why This Role Stands OutOne of the most invested, high-growth brands across the whole organisationHuge influencer and community reach, ready to leverage, transact and scale furtherReal ownership of brand presence at events and across activationsLaunch and grow a merchandise eCommerce platformWork with top-tier agency partnersDirect impact on growth — not just activityThis is brand building, not brand maintenance.About the BusinessA large national organisation with a strong portfolio of performance-driven products and a clear growth agenda.
Now is literally one of the most exciting times to join.Marketing is central — not secondaryThe culture is fast, collaborative and energisedTheir people are recognised as their biggest assets and career development is 'front & centre'You'll be trusted,



backed and given room to moveWhat You'll DoLead brand strategy and positioningDrive campaigns across digital, social and tradeOwn Go-To-Market for product launchesElevate brand presence at eventsBuild and engage influencer & enthusiast communitiesLead eCommerce / Shopify rollout (merchandise)Work closely with agencies, product and salesWhat You BringA background in Brand / Product / Marketing rolesStrong generalist marketing capability (vs specialist)Experience across FMCG, retail, hardware, automotive, performance sports or similarCommercial mindset — you understand growth and can drive outcomesConfidence working cross functionally and with agencies and key stakeholdersExperience owning campaigns and brand outcomes end-to-endEnergy, ownership and driveYou move fast.You take ownership.You make things happen.What You GetOwnership of a brand already in the 'Top 3' of the most talked-about in its categoryHigh-energy environment — events, community, activationAutonomy and real influenceStrong development and growth opportunities – the possibilities are literally endless!
A business investing heavily in its peopleIf you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves.
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📌 High Impact Role With Autonomy, Visibility & Career Upside (Melbourne)
🏢 People Equity
📍 Melbourne