Brighton, Melbourne | Full-Time | Reports to Founders & GM
Head of Marketing
Brighton, Melbourne | Full-Time | Reports to Founders & GM
The Role
We are looking for a commercially driven, performance-obsessed Head of Marketing to own and scale total revenue across E-Commerce and Retail.
This is not a brand-only role.
This is a revenue leadership role.
You will have full ownership of marketing budgets, ROI, and performance outcomes — accountable for the total revenue contribution across all channels.
You will lead performance marketing, retail marketing, product launches, and conversion optimisation with a clear commercial lens.
You will operate as a key member of the leadership team, partnering directly with the founders to drive profitable growth.
What You Will Own
Revenue & Commercial Accountability
Own total revenue contribution across E-Commerce and Retail
Full ownership and management of the marketing budget
Drive ROI, MER, contribution margin and channel profitability
Allocate spend strategically across channels based on performance and return
Forecast revenue in partnership with finance and operations
Overall brand positioning and messaging
Ensure consistent brand identity across channels and international markets
Oversee influencer and creative strategy
Performance & E-Commerce Growth
You will lead all performance-driven digital channels with a focus on scalable, profitable growth.
Including:
Performance Marketing (Meta, TikTok, Google, TikTok Shop)
Affiliate marketing strategy, ROI and spend management
Conversion Rate Optimisation (CRO) & website performance
EDM & SMS strategy and revenue growth
Paid media budget allocation and efficiency
Customer acquisition cost management
LTV optimisation in partnership with retention
You will continuously optimise for contribution, not vanity metrics.
Product Launches (Commercial Focus)
Own the commercial strategy behind product launches
Drive launch revenue targets and conversion strategy




Build performance-led launch plans across digital and retail
Ensure launches deliver strong sell-through and margin outcomes
Retail Marketing
You will lead retail marketing strategy with a clear focus on sell-through, retail growth and range expansion.
Including:
Retail launch calendars
POS, in-store assets and tester strategies
Retailer-specific campaigns (Walmart, Coles, Sephora, etc.)
Retailer EDMs and co-op marketing initiatives
Supporting new doors and range expansions
Driving retail sell-through and revenue growth
This role ensures retail marketing is commercially aligned and performance-driven — not just trade support.
Leadership
Lead and develop the marketing team
Build a high-performance, accountable culture
Set transparent KPIs tied to revenue and ROI
Work cross-functionally with Sales, Operations, Product and Finance
Report directly to Founders and the Management Team
Who You Are
8+ years in performance-led marketing roles
Proven experience owning significant marketing budgets
Demonstrated success scaling DTC and/or omnichannel brands
Strong commercial acumen and financial literacy
Deep understanding of paid media, CRO, and retention levers
Experience managing retail marketing in major accounts is highly desirable
Data-driven, decisive and comfortable owning revenue targetsStrategic thinker with strong execution capability
Comfortable operating in a fast-moving, founder-led environment
What Success Looks Like
Profitable revenue growth across E-Commerce and Retail
Clear visibility on marketing ROI and contribution
Strong launch performance and sell-through
Scalable, efficient customer acquisition
High-performing, accountable marketing team
Why This Role Matters
This role is critical to our next phase of growth.
You will not just "run campaigns" — you will own revenue outcomes, allocate capital strategically, and directly influence the company's commercial trajectory.
If you are a commercially minded marketing leader who thrives on performance, ownership, and impact — we want to hear from you.
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