"There are qualities which lead to success.
Courage, perseverance, the ability to dream and to preserve.
" - Soichiro Honda
At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives.
It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda.
As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do.
We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.
As an Analytics Specialist at Honda, you will own the reporting, measurement, and analysis of automotive website and marketing campaign performance.
This includes developing and maintaining dashboards and regular reporting to support day-to-day business decisions and optimise digital performance.
Working closely with stakeholders, you will provide ad-hoc analysis and actionable insights to enhance the online customer experience.
By analysing user behaviour and channel performance, you will identify opportunities to improve engagement, conversion, and overall website effectiveness.
The role is central to supporting Honda's digital strategy and business growth through data-informed decision-making and continuous improvement.
You will uncover trends, evaluate performance, and deliver strategic recommendations that align with broader business objectives.
Using a design thinking approach, you will seek to understand customer needs, challenge assumptions, and develop creative solutions that enhance digital experiences.
Combining analytical rigour with creativity, you will help drive customer-centric improvements that deliver measurable business outcomes.




How you'll make an impact
Own our digital reporting capability, enabling the measurement of our marketing and digital initiatives along with actionable insight to drive sales growthDevelop and monitor our analytics platforms and capability, ensuring data integrity while identifying opportunities to improve our data maturity and operational efficiencyLeverage analytics tools to uncover user behaviour insightsSupport the reporting and analysis of A/B testing and experimentation results to optimise landing pages and key contentSupport the management of experimentation and personalisation platforms like Marketing Cloud Personalisation to enable our experimentation program to drive and measure targeted experience optimisationSupport in designing and executing MarTech solutions that enable conversionoptimisation, personalisation and segmentation strategies across digital channels to enhance user engagement and conversionEngage with internal and external stakeholders to align digital efforts with broader business objectives and manage supplier relationships
What you'll bring to Honda
5+ years of experience as an analytics, optimisation, or digital analystTertiary qualifications in Digital, Marketing, Mathematics, Statistics, Computer Science,



or related fieldDemonstrated experience owning the configuration of GTM and Google AnalyticsProven experience in data analysis that supports performance reporting and optimisation of digital experienceDeep experience with analytics, reporting and data visualisation tools such as GA4, Tableau, LookerStudio etcExcellent technical skills analysing and synthesising data via GA4, BigQuery, SQL, Python, Excel, etcExperience with CX insight tools like SimilarWeb, Hotjar, Optimizely, Fullstory DXI, etcSalesforce Marketing Cloud &/or Commerce Cloud experience greatly valuedFamiliarity with Confluence and Jira; strong proficiency in Office 365 highly appreciated
We offer:
The Honda Experience
Attractive lease programs - vehicles & motorcyclesProduct discounts - vehicles, motorcycles, power equipment, accessories & merchandiseFree loan program for lawn and garden equipment (Victorian Associates)Flexible Work ArrangementsExciting Engagement Activities - Associates Day, end of year activities & divisional offsitesEmployee Assistance Program for associates & immediate family membersCultural Flex Days - substitute two public holidaysAccess to professional development coursesFree parking
Why join Honda Australia?
At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings.
We strive to nurture and promote each other's capacity to think, reason and create.
At Honda, we understand that each individual has something to contribute to our success.
Honda is an Equal Opportunity Employer.
We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams.
When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do!
That's the Honda way.
Experience The Power of Dreams for yourself!
Applicants must satisfactorily complete a National Criminal Records check to undertake this role.
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📌 Analytics Specialist (Melbourne)
🏢 Honda
📍 Melbourne