Eden Retreat (Currumbin Valley) and Brisbane CBD (Hybrid) Senior Leadership Role Wellness | Luxury Hospitality | Customer Experience
Lead the Marketing for one of Australia's most transformative wellness destinations
Eden Retreat is seeking an experienced and passionate Head of Marketing to lead our brand, customer experience, digital marketing, loyalty, retention and community engagement.
This is a unique opportunity to combine strategic leadership with hands-on execution in a business dedicated to wellness, transformation and exceptional guest experiences.
Reporting to the Chief Operating Officer and working closely with the General Manager, you will be responsible for driving brand awareness, enquiry growth, retreat bookings, customer loyalty and long-term business performance.
As Head of Marketing, you will own the end-to-end marketing function across Eden Retreat, including:
Planning and campaign executionBrand management and storytellingCustomer experience and guest journey optimisationDigital marketing and communicationSocial media, content and community engagementPartnerships, events and brand activationsPerformance reporting, analytics and budget managementLeadership of our loyalty and retention programs
You'll work across every stage of the customer journey, ensuring the Eden brand promise is consistently delivered while driving measurable commercial outcomes.
We're looking for a high-performing marketing professional who combines creativity with commercial acumen.
Essential Experience
7+ years' experience in marketing, customer experience,



brand management or related leadership rolesProven success delivering integrated marketing campaigns and customer engagement initiativesStrong CRM and marketing automation experience, including Salesforce and Account EngagementExperience managing websites, email marketing platforms and social media channelsKnowledge of Google Analytics 4 and SEOExceptional stakeholder management and communication skillsStrong project management and organisational capabilityExperience managing external agencies and creative partners
Highly Regarded
Luxury hospitality, wellness, tourism or retreat industry experienceCustomer journey mapping and service design experienceCanva or Adobe Creative Suite capabilityPassion for wellness, hospitality and creating memorable customer experiences
Success in this role
You will help drive:Brand awareness and market presenceIncreased enquiries and retreat bookingsCustomer satisfaction and advocacyGrowth of our retention programsImproved customer lifetime valueStrong campaign ROI and marketing performanceMeaningful community and partnership engagement
Why Join Eden Retreat?
At Eden Retreat, we're creating experiences that positively impact people's lives.
This is an chance to shape the future of a growing wellness brand, work alongside passionate leaders, and make a genuine impact on customer experience and business growth.
If you're a strategic marketer who loves rolling up your sleeves, building brands, and creating exceptional customer journeys, we'd love to hear from you.
To express your interest, submit your resume and a brief cover letter outlining your marketing leadership experience and what excites you about joining Eden Retreat.
Be part of something meaningful.
Help us grow the Eden experience.

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