1mo ago , from Junior Adventures Group Australia
At Junior Adventures Group, we create fun, engaging before and after school care and holiday programs for children across Australia and beyond.
Our brands are trusted by families nationwide and we're continuing to grow.
Our team is collaborative, fast-moving and passionate about delivering meaningful customer experiences.
Job Description
Take ownership of digital experiences that drive real customer impact
Take the lead on the digital experience across multiple national brands and directly influence business growth by showing families how valuable and affordable outside of school care is for their child and optimising how thousands of families engage, enrol, and book every day.
At Junior Adventures Group, we're transforming how our websites perform, and we're looking for someone who can bring together technical expertise, customer-first solutions, and data-driven decision-making to make it happen.
This is a rare opportunity to step into a role where you don't just contribute, you own the experience end-to-end.
What your day to day / week to week will look like
Own and optimise our websites
Manage website content and user experience across JAG and our three customer-facing brands
Ensure all updates align to campaign calendars (term programs, holiday programs, key initiatives)
Maintain high-quality, accurate and SEO-friendly content at all times
Drive conversion and customer experience
Identify and deliver opportunities to improve enrolments and bookings through UX and CRO
Own a test-and-learn roadmap to continuously optimise performance
Use customer data and behaviour insights to reduce friction and improve journeys
Partner with agencies and stakeholders




Manage relationships with our digital agency to deliver enhancements, fixes and recent functionality
Own the backlog and prioritisation of web improvements
Collaborate cross-functionally with Marketing, CX, IT and Product teams
Be the digital subject matter expert
Own and manage the CMS (Storyblok, Wordpress or similar)
Maintain content databases (e.g. Airtable) to ensure service and program data accuracy
Support internal teams with website updates and best practice guidance
Use GA4 to track performance, build reports and deliver actionable insights
Translate analytics into clear recommendations that improve business outcomes
Help uplift digital capability across the broader team
Qualifications
What you'll bring
3–5+ years' experience in digital marketing, web or content management roles
Strong hands‐on experience with a CMS (Storyblok, WordPress or similar)
Understanding of SEO, UX/UI principles and conversion optimisation
Experience working with agencies and managing competing priorities
Confidence working with systems and data (CMS platforms, spreadsheets, Airtable or similar)
Experience using Google Analytics (GA4 preferred)
High attention to detail with a proactive, solutions‐focused mindset
Ability to thrive in a rapid‐paced, evolving environment
Additional Information
We offer a hybrid work environment with 3 days in office, Tues and Fri work from home
At Junior Adventures Group, child safety and child safeguarding principles are our top priorities.
Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care.
We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.
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📌 Digital Marketing Specialist (Melbourne)
🏢 Junior Adventures Group
📍 Melbourne