Account Manager, Advertising Partnerships at Insurify
Insurify is on the lookout for an Account Manager specializing in Advertising Partnerships to enhance our dynamic team.
In this pivotal role, you will oversee a diverse portfolio of carrier advertiser accounts, acting as the primary contact for their performance marketing teams.
Your contributions will be vital in strengthening our connections with advertising exchanges and networks, ensuring optimal performance and growth.
Key facts
Location: Cambridge, MA
Hybrid Engagement: Full-time
What you'll do
Oversee a diverse portfolio of carrier advertiser accounts, serving as the key liaison for their performance marketing teams across various deal structures.
Cultivate and maintain relationships with advertising exchanges and networks to facilitate seamless integrations and scalability for carrier purchases on the Insurify platform.
Track daily campaign performance by analyzing critical metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Bid (CPB), and Cost Per Click (CPC), providing actionable insights and optimization strategies to partners and internal teams.
Develop and implement partner success strategies, which include structured onboarding processes for new carrier and exchange partners, conducting quarterly business reviews, and delivering performance reports that align partner goals with Insurify's commercial objectives.
Collaborate closely with data science teams to interpret bid model outputs and yield data, transforming these insights into actionable recommendations for carrier partners.




Work in tandem with product and engineering teams to troubleshoot campaign-related issues, meticulously tracking discrepancies and addressing integration challenges comprehensively.
Identify and pursue opportunities for upselling and account expansion, including increased spending, recent deal structures, and deeper integrations with exchanges.
Provide regular updates and feedback to internal stakeholders regarding account performance and partner needs, ensuring alignment with overall business strategies.
Requirements
A minimum of 5 to 10 years of experience in the digital advertising landscape, particularly in programmatic monetization, ad operations, or managing supply-side partnerships.
A solid understanding of performance marketing metrics, with the ability to effectively communicate data-driven insights to external partners.
Demonstrated capability to manage multiple accounts while driving revenue growth within an established portfolio.
Experience in crafting and presenting partner-facing materials, such as quarterly business review presentations, performance reports, and onboarding documentation.
A collaborative mindset is essential,



as this role necessitates coordination with commercial, data science, product, and engineering teams.
Familiarity with the insurance sector is advantageous; knowledge of insurance-specific advertising platforms (e.g., MediaAlpha, Arity, QuinSt) is a notable plus.
A Bachelor's degree in Marketing, Business, or a related discipline is required.
Nice to have
Experience working with cross-functional teams in a fast-paced environment.
Previous roles in account management or client services within the advertising industry.
Familiarity with analytics tools and performance marketing software.
Skills & tools
Proficient in performance marketing metrics and analytics tools.
Excellent communication and presentation abilities.
Knowledge of ad operations and programmatic advertising platforms is beneficial.
Strong analytical skills to interpret data and derive actionable insights.
Practical notes
This position is hybrid, requiring candidates to work from our Cambridge, MA office part of the time.
Insurify offers a competitive compensation package that includes generous stock options, comprehensive health and dental coverage, a 401K plan with matching contributions, unlimited paid time off, and a robust holiday calendar.
The base salary for this role ranges from $115,000 to $135,000, contingent upon experience and qualifications.
Insurify is dedicated to creating a diverse and inclusive work environment.
We are proud to be an Equal Employment Opportunity and Aff
#J-*****-Ljbffr

📌 Account Manager, Advertising Partnerships (Hobart)
🏢 Insurify
📍 Hobart