Marketing Manager - Communities (New South Wales)

Marketing Manager - Communities (New South Wales)

06 Aug
|
Aveo Group
|
New South Wales

06 Aug

Aveo Group

New South Wales

275 George St, Sydney NSW ****, Australia
Do you love to build genuine connections, nurture belonging and enhance life?
At Aveo, you can do just that and more.
Join us and feel confident to embrace current challenges in our supportive culture.
Bring your whole-self to work, grow as you learn new things and be rewarded through the joy of helping others.
Together let's redefine retirement living for senior Australians.
The Opportunity
As
Marketing Manager – Communities
, you will develop and deliver high-impact project marketing strategies across a portfolio of Aveo's priority retirement communities, generating quality leads, increased sales tours and strong commercial outcomes.
Combining strategic thinking with hands-on execution, you'll partner with a range of stakeholders, managing a significant marketing budget to ensure every campaign delivers measurable results.
Joining an award-winning Marketing team, you'll step into a well-established function with strong foundations, experienced colleagues and the autonomy to make an immediate commercial impact.
Your Impact
Develop and execute local area marketing (LAM) strategies across a portfolio of priority retirement communities, ensuring investment is focused where it will deliver the greatest commercial return
Own the planning and delivery of integrated marketing campaigns across a wide range of channels (e.g. digital, TV, radio, BVOD etc.) to generate quality leads
Manage a significant marketing budget, making data-driven decisions that maximise campaign performance and return on investment
Partner with the sales, operations and portfolio teams to align marketing activity with community priorities, stock availability and sales objectives
Create targeted CRM and database campaigns that nurture prospective residents and encourage community visits
Lead the promotion of local events,



open homes and community activations that build awareness and generate meaningful customer engagement
Monitor campaign performance using data and insights, continuously refining activity to improve lead quality and conversion outcomes
Build robust relationships with internal stakeholders and external agency partners to ensure campaigns are delivered seamlessly and on brand
Contribute to the ongoing evolution of Aveo's marketing strategy by identifying opportunities for innovation, continuous improvement and best practice
Lead and develop your team, fostering a collaborative, high-performing culture that contributes to Aveo's continued success as an industry leader
What you'll bring
Demonstrated experience in project, development, property or retirement living marketing (or similar industry), with a strong understanding of local area marketing strategies
Proven ability to develop and execute integrated marketing campaigns that deliver measurable commercial outcomes
Experience managing marketing budgets across multiple projects, campaigns or locations
A collaborative approach with exceptional stakeholder management, communication skills and a passion for delivering outstanding customer experiences
Excellent project management and multitasking skills, who thrives in a fast-paced environment
Experience working with CRM platforms and reporting tools such as Microsoft Dynamics and Power BI (or similar)
Experience within retirement living,



property or the broader living sector—or a genuine interest in helping Australians make one of life's most important lifestyle decisions
Why Aveo?
Own the marketing strategy for a portfolio of communities where your work directly influences commercial success and thriving communities
Join a collaborative, high-performing marketing team that values innovation, partnership and continuous improvement
Work across a diverse mix of channels, campaigns and projects, giving you genuine variety and the creative opportunity to execute your marketing expertise
Be part of an industry-leading organisation that is committed to retirement living, helping more Australians discover communities where they can live well
Enjoy the opportunity to visit communities, collaborate with local teams and see the impact of your marketing campaigns
Career growth within The Living Company's diversified living platform across retirement living, student accommodation and build-to-rent
Annual salary reviews and incentive scheme
Health and well-being perks including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs
Who we are
As a leader in retirement living, with 30 years' experience, Aveo provides the stability and confidence to try new things and keep innovating.
Owned by The Living Company, we're on an exciting journey of growth.
Our in-house range of services is holistic, supporting our customers in their independence for as long as possible.
This helps us deliver seamless experience for our 10,000 residents across 60+ diverse communities nationwide.
We're a dedicated group of over **** caring, friendly team members; united with our core values; Kindness, Care and Respect.
Together we create thriving communities that help retired Australians be their best selves.
#J-*****-Ljbffr

📌 Marketing Manager - Communities (New South Wales)
🏢 Aveo Group
📍 New South Wales

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