Digital Marketing Specialist (Maternity Leave Cover)
An exciting opportunity exists for aDigital Marketing SpecialistatSumaNuricain Melbourne CBD, VIC.
This is a12-month fixed-term contractto cover maternity leave.
While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.
We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes.
In this highly impactful role, you'll lead initiatives across e-commerce, paid media, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an creative, science-led skincare brand.
(Please note: Previous experience in the skincare is essential.)
Why Join Us
Competitive remuneration package including base salary, performance bonus and super
Generous staff discount plus quarterly product allowance
Beautiful CBD office built for collaboration and creativity
High-impact role with direct access to directors and investors
A connected, high-performing culture with regular team events
Lead end-to-end growth for a premium, science-led skincare brand
Responsibilities
E-commerce - Shopify Plus
Oversee the strategy & execution of the Australian e-commerce business and lead all operational functions of the website.
Liaise with the Head of Marketing and Creative to optimise the look and design of the website.
Optimise onsite merchandising across key product categories in line with the business strategy.
Content Management (uploading and updating product content, uploading & format blogs & pages) liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.




Work closely with the wider team to co-ordinate product uploads, ensuring all product details are consistent and accurate.
Manage SumaNurica's CRM strategy, including the end-to-end implementation of lead generation, engagement, retention, growth and re-activation campaigns.
Utilise analytics tools to identify onsite issues & opportunities, and work with key stakeholders to optimise the customer journey and drive onsite conversion.
New Product Launches
Coordinate the implementation of all new product launch campaigns.
Develop relevant marketing collateral in conjunction with our in-house graphic designer.
Paid Advertising
Help manage SumaNurica's paid marketing strategy alongside an external digital marketing agency, to drive ROAS and overall channel performance.
Manage and optimise the performance of paid advertising campaigns ie META, Google/ YouTube and TikTok.
Co-ordinate and create effective paid advertising campaigns that meet company ROAS targets.
Create ad briefs that reflect the brand's premium positioning, capture the customer's attention in a creative way and convert well.
Ensure digital marketing strategies are in line with company sales growth targets, ensuring appropriate spending and ROAS target is achieved.
Build meaningful and impactful relationships with external partners and agencies to gain first and access to the latest features, research and data.
Email
Oversee the EDM strategy and workflow,



working with key stakeholders to plan and execute all marketing sends and automated flows.
Social Media
Account management for Instagram, Facebook and TikTok
Plan, Create, and Brief in content
Caption copywriting
Scheduling & posting (feed and stories).
Loyalty Program & Reviews
Assist with CRM strategies to increase interaction with Loyalty databases and lead generation activities to meet company objectives.
Management/update of Loyalty program point system
Monitor automated emails
Respond to and approve reviews
Customer Service
Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.
Customer order management/emails
Basic product email responses
Qualifications
5 + years' experience in e-commerce in a similar role.
Demonstrated experience in an e-commerce role, preferably within skincare/ beauty.
Proficiency with Google Analytics (GA4) and an ability to deep dive into the data to make suggestions on workflow redesigns or conversion optimisations.
A strong understanding of UX/UI for customer journey and conversion rate optimisation.
Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.
Experience managing digital marketing agencies with a focus on ROAS.
Knowledge and experience in executing online merchandising and content strategies.
Ability to analyse and map customer lifecycles.
Demonstrated experience with Shopify is essential.
An understanding/familiarity with Klaviyo.
Excellent written and verbal communications skills.
Exceptional organisational skills and work ethos.
Ability to work well as part of a team and under pressure.
Hunger for emerging digital trends and technology.
Extraordinary attention to detail.
#J-*****-Ljbffr

📌 Digital Marketing Specialist (Maternity Leave Cover) (Melbourne)
🏢 SumaNurica
📍 Melbourne