About the role
You will oversee the end-to-end strategy and execution of the B2B webinar program to drive product adoption and pipeline growth.
This position involves managing high-profile partnerships, coordinating product launches, and optimizing lead generation through live digital experiences.
Key facts
Location: Sydney, Australia
Engagement: Full-time
Team: B2B Marketing, Digital Events
What you'll do
Direct the B2B webinar calendar, including enterprise thought-leadership series and partner-led ecosystem events.
Manage the full production lifecycle from scripting and guest sourcing to multi-channel promotion.
Collaborate with the Ecosystem team to secure and produce content with partners like HubSpot, LinkedIn, Google, Meta, and Anthropic.
Oversee third-party agency and publisher relationships, including sponsored content deals with organizations like Reuters.
Coordinate What's Recent product webinars in alignment with major company releases.
Launch and maintain LinkedIn Live as a secondary event channel.
Manage lead capture mechanics, gated content, and video distribution on YouTube and LinkedIn.
Partner with growth marketing to track MQL attribution, UTM performance, and budget allocation.
Direct contingent workers and contractors involved in event production.
Requirements




Proven experience producing webinars or branded content series within a B2B or enterprise marketing environment.
Demonstrated success in managing co-marketing or partnership-led content.
Ability to manage third-party publishers and agencies, including contract negotiation and quality control.
Experience in talent management, including pitching and briefing internal and external speakers.
Proficiency in webinar platforms such as Goldcast, YouTube, and LinkedIn Live.
Strong understanding of campaign tracking, registration models, and lead reporting.
Ability to manage multiple concurrent projects and navigate shifting stakeholder timelines.
Nice to have
Experience directing or managing contingent workers and contractors.
Skills & tools
Webinar platforms: Goldcast, YouTube, LinkedIn Live
Analytics: UTM tracking, MQL/pipeline reporting
Content management: Scripting, briefing, and event production
Partner management: Ecosystem and third-party agency coordination
Practical notes
This role is based in Sydney and requires candidates to reside in the area.
Canva operates on a hybrid model, combining remote flexibility with in-person collaboration at the Surry Hills campus.
Interviews for this position are conducted virtually.
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📌 Webinar Events Lead,B (New South Wales)
🏢 Canva
📍 New South Wales