High impact role with autonomy, visibility & career upside
The Role
This is not a typical marketing role — it's for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters.
You'll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level.
Your focus is simple:
Build and elevate the brand
Drive demand
Grow the community
Deliver commercial results
You'll be in the middle of it all — events, influencers, campaigns, strategy and digital execution.
Why This Role Stands Out
One of the most invested, high-growth brands across the whole organisation
Huge influencer and community reach, ready to leverage, transact and scale further
Real ownership of brand presence at events and across activations
Launch and grow a merchandise eCommerce platform
Work with top-tier agency partners
Direct impact on growth — not just activity
This is brand building, not brand maintenance.
About the Business
A large national organisation with a strong portfolio of performance-driven products and a clear growth agenda. Now is literally one of the most exciting times to join.
Marketing is central — not secondary
The culture is fast, collaborative and energised
Their people are recognised as their biggest assets and career development is 'front & centre'
You'll be trusted,



backed and given room to move
What You'll Do
Lead brand strategy and positioning
Drive campaigns across digital, social and trade
Own Go-To-Market for product launches
Elevate brand presence at events
Build and engage influencer & enthusiast communities
Lead eCommerce / Shopify rollout (merchandise)
Work closely with agencies, product and sales
What You Bring
A background in Brand / Product / Marketing roles
Solid generalist marketing capability (vs specialist)
Experience across FMCG, retail, hardware, automotive, performance sports or similar
Commercial mindset — you understand growth and can drive outcomes
Confidence working cross functionally and with agencies and key stakeholders
Experience owning campaigns and brand outcomes end-to-end
Energy, ownership and drive
You move fast.
You take ownership.
You make things happen.
What You Get
Ownership of a brand already in the 'Top 3' of the most talked-about in its category
High-energy environment — events, community, activation
Autonomy and real influence
Strong development and career growth – the possibilities are literally endless!
A business investing heavily in its people
If you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves.
#J-*****-Ljbffr

📌 High Impact Role With Autonomy, Visibility & Career Upside (Melbourne)
🏢 People Equity
📍 Melbourne