Due to an internal move, we are seeking an experienced Senior Brand Manager to lead the continued growth and success of Le Tan, one of Australia's most recognised and trusted sun care brands, while overseeing a small skincare team. This is a rare prospect to take ownership of an iconic brand with strong consumer trust and exciting growth potential.
This is a pivotal leadership role for a commercially minded brand marketer who thrives on combining strategic thinking with hands‐on execution. You will be responsible for driving brand performance through innovative marketing initiatives, new product development, budget management, and team leadership, while working closely with cross‐functional teams and external partners. You'll have the scope to bring fresh ideas to market and influence how consumers experience the brand.
With significant ownership and influence, this role offers the opportunity to shape brand strategy, accelerate growth, and deliver meaningful commercial outcomes across a dynamic and fast‐paced category. If you're passionate about building brands that consumers love and delivering results that matter, this is an exciting opportunity to make a real impact with a brand Australians know and trust.
What You'll Do
Develop and execute brand strategies that strengthen brand equity, increase consumer engagement, and drive sustainable sales growth across a highly visible, consumer‐loved portfolio.
Lead the planning and delivery of integrated marketing campaigns across digital, social, retail, PR, and traditional channels.
Create compelling brand presentations, marketing assets,



and commercial proposals to support partnerships and key business initiatives that bring the brand story to life.
Manage the annual brand budget, ensuring investment is aligned to strategic priorities and delivers strong commercial outcomes.
Analyse market trends, consumer insights, and campaign performance to identify growth opportunities and optimise brand performance.
Lead, coach, and develop a small team, fostering a high‐performing and collaborative culture.
Build strong relationships with internal stakeholders, agency partners, and retailers to ensure successful execution of brand initiatives.
Co‐lead the NPD process with the Product team from concept through to launch, ensuring alignment with brand strategy and market needs. You'll play a key role in turning consumer insight into products and campaigns that stand out in market.
Who You Are
You're a commercially savvy brand marketer with a collaborative style, strong leadership capability, and a passion for building brands that connect with consumers. You enjoy balancing creativity with commercial discipline and know how to inspire others to deliver great work. You'll also bring:
5–7 years' experience in brand management
Proven experience in FMCG, Health and Beauty, or retail, with Sun Care highly regarded
A strong track record of managing budgets and delivering high‐impact, ROI‐driven campaigns
Strong analytical, strategic thinking and project management capability
Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively
Confidence using digital marketing tools and platforms
Demonstrated people leadership and team management experience
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📌 Senior Brand Manager (Melbourne)
🏢 Heritage Brands
📍 Melbourne