Company description
Herd MSL represents one of Australia's largest and most awarded group of agencies.
Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA's **** Agency Team of the Year.
We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to creative industry leaders and state and federal government departments.
At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behaviour‐led approach to flexibility.
We are fun and fast‐paced and thrive in a learning‐based culture.
Overview
We're looking for a culture-obsessed Creative Lead to elevate earned and social-first ideas across our business.
This is a hands‐on role for someone deeply tuned into what's happening now—across music, food, fashion, sport, internet culture, creators, subcultures, and generations—and who knows how to turn that cultural energy into ideas that earn attention, spark conversation, and drive results.
You'll be actively involved in thinking, writing, shaping, and making ideas better—especially at key moments like big briefs, pitches, reputational challenges, and cultural opportunities.
You'll help make our work smarter, braver, more culturally relevant, and harder to ignore.
What you'll be known for
Creating ideas that earn attention and perform across earned media, social, creator ecosystems, and integrated campaigns
Bringing genuine cultural fluency—understanding why things matter, who they matter to, and how culture travels across platforms, communities, and generations
Raising the creative standard by asking better questions, pushing thinking further, and sharpening ideas
Presenting and selling ideas confidently, grounded in culture, insight, and relevance
Bringing energy, curiosity, and momentum to teams and brainstorms
Responsibilities
What you'll actually do
Concept and develop earned-led, social-first, creator‐driven ideas
Be hands‐on, writing, shaping, workshopping and refining ideas
Help crack big moments—launches, stunts, reputational challenges, cultural hooks
Partner closely with strategy, social, influencer, and account teams
Bring cultural insight into everyday work—from music and street culture to food, fandoms, internet behaviours,



and generational shifts
Share signals, references, and inspiration that make the work richer and more current
Collaborate with creative partners across Herd MSL, Influential, and the broader Publicis Groupe
Contribute meaningfully to pitches and proactive ideas
Play a visible role in shaping our creative reputation
Qualifications
Who this role is perfect for
10+ years working creatively across earned, social, PR, content, or integrated agencies
Deeply interested in culture and identity
Has side‐hustles, passion projects, or creative outlets that keep thinking fresh
Curious across different people, communities, and generations
Moves easily between big‐picture thinking and sharp execution
Excellent at earned‐led, social‐first ideas that feel platform‐native and culturally fluent
Turns insight and cultural signals into creative concepts
Writes and shapes ideas clearly and persuasively
Collaborates with strategists, social teams, influencer specialists, and clients
Additional information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.
You can learn more about us at .
Enjoy all the perks that come with our network offering:
A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach—"working your way with us."
Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
A culture of open feedback and support to reach your goals through our Career Conversations program.
A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE,



and Écologique committees.
Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
A workplace that stands together to provide a more open, supportive, and recovery‐forward culture for all employees with life‐threatening illnesses.
Read more about our Working With Cancer Pledge:
Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out.
Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement.
We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity.
Inclusion.
Equity.
More than just words; these are part of our DNA.
At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today.
So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.
If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.
Uniqueness is powerful; without it, we wouldn't be where we are today.
So be you — we like it that way.
#J-*****-Ljbffr

📌 Earned Creative Lead (New South Wales)
🏢 Publicisgroupe
📍 New South Wales