31st July, ****Are you a digital marketer ready to create sophisticated work, build a premium audience and shape the future of a leading Brisbane property brand?
Heath Williams is one of Brisbane's leading specialists in architectural, luxury and lifestyle property.Across an 18-year career spanning Sydney, Dubai, the United Kingdom and Brisbane, Heath has developed areputation for sophisticated property marketing, exceptional client service and strong sales results.His campaigns are designed to do more than advertise a property.
They combine considered storytelling, premiumpresentation and intelligent digital marketing to reach the right audience and generate genuine buyer interest.As the Heath Williams brand continues to grow, we are looking for an experienced and ambitious digital marketer tohelp shape its next stage.The OpportunityYou will work closely with Heath to manage and develop the team's digital presence, property marketing and audience-growth strategy.This is not simply a content-posting position.
You will be expected to think strategically, contribute ideas and understand how websites, social media, email, paid advertising, video and AI can work together to build a valuable audience.Help market some of Brisbane's most distinctive architectural and luxury homesInfluence the digital direction and presentation of a premium property brandCreate campaigns aimed at high-value vendors, buyers and professional audiencesIntroduce current technology and more effective ways of workingSee the relationship between your work, audience growth,



enquiries and sales resultsExpand your responsibilities as the brand and business continue to growKey ResponsibilitiesDeveloping and executing digital marketing and audience-growth strategiesPlanning and managing content across Instagram, Facebook, LinkedIn and YouTubeManaging the Heath Williams website, including property content, imagery, landing pages and basic SEOCreating and distributing professional EDM campaigns through iRealtyProducing written, visual and video content that reflects a sophisticated property brandCoordinating content calendars, property launches and vendor-paid campaignsManaging Meta advertising, audience targeting and campaign reportingUsing ChatGPT, Claude and other AI tools for research, campaign development, content creation and workflow improvementMonitoring audience growth, engagement, enquiries and campaign performanceRecommending new ideas, platforms and technologies that can improve the brand's marketingMaintaining consistent standards across every digital touchpointThe Experience You'll BringThis role requires demonstrated professional experience in digital marketing, content, branding or property marketing.
Experience in real estate, luxury brands, architecture, design, professional services or another premium market will be highly regarded.You should be confident working with:Instagram, Facebook, LinkedIn and YouTubeMeta Business Suite,



paid advertising and content schedulingWebsite content-management systemsEmail marketing and EDM platformsChatGPT, Claude and other generative AI toolsCanva, Adobe Creative Suite or similar design softwareVideo editing and short-form content toolsDigital analytics and campaign reportingYou will also need:Examples of social media, website, email or digital campaign work you have personally completedStrong copywriting, editing and communication skillsAn understanding of how to build a relevant and commercially valuable audience - not simply generate views or followersExcellent judgement regarding imagery, tone, privacy and brand reputationThe ability to work independently, manage deadlines and coordinate multiple campaignsA genuine commitment to producing intelligent, polished and original workWhy Join Us?
This is a rare chance to combine technology, creativity and commercial marketing within Brisbane's architectural and luxury property market.You will work directly with Heath, have a voice in how the brand develops and be encouraged to bring forward new ideas.
Your work will be visible, valued and connected to real business outcomes.A flexible three-to-four-day working arrangementDirect involvement in premium property campaignsCreative freedom within a sophisticated brandExposure to leading homes, architecture and designThe opportunity to develop your skills in AI and emerging marketing technologyGenuine potential to grow the position and your responsibilitiesA collaborative environment within Place New FarmDiscounted Total Fusion gym membership
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📌 Digital Marketing And Brand Coordinator (Brisbane)
🏢 Place
📍 Brisbane