We are seeking an experienced RTO (Registered Training Organisation) Marketing Officer to drive student acquisition, elevate brand awareness, and ensure all marketing material is compliant at all times.
You will lead end-to-end marketing campaigns across digital and traditional channels to support domestic and international enrollments.
Key Responsibilities: Campaign & Lead Management: Develop and execute strategic digital/social media campaigns (Google Ads, Meta, LinkedIn) to generate high-quality student leads.
Content Creation: Produce engaging, targeted marketing materials (blogs, video testimonials, EDMs) tailored for domestic students, corporate clients, and international student cohorts.
Analytics & Reporting: Track and report on Return on Investment (ROI),



Cost Per Acquisition (CPA), and overall campaign performance using CRM/marketing platforms.
Stakeholder Collaboration & Liaison: Work closely with the Education Agents and Sales/Admissions staff to ensure the student journey—from initial click to enrollment is seamless and compliant.
Skills Required: Positive Communication Skills ESOS Act & National Code (for international students) Relationship Management Time Management Ability to Work Independently Experience in Australian Vocational Education (RTO sector)
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📌 Marketing Officer (Victoria)
🏢 Melbourne Trades College
📍 Victoria