Overview
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.
We set the bar in technical fabrics and functional design, creating transformational products and experiences that support people in moving, growing, connecting, and being well.
We focus on creating positive change, building a healthier, thriving future, and cultivating an equitable, inclusive, growth‐focused environment for our people.
About This Team
As an inspirational leader of the community team, you'll create word‐of‐mouth excitement and grow the lululemon collective by sharing our best world‐class technical products with key fitness and lifestyle influencers, media, and local partners.
The team drives local strategy and builds a plan comprising broad and deep tactics to accelerate growth and long‐term brand love.
You'll collaborate with cross‐functional partners to create and execute dynamic brand events and experiences.
Core Responsibilities
The Aus/NZ Event Manager will bring the lululemon brand to life through world‐class events.
Responsibilities include managing a portfolio of events, leading and consulting a team of specialist coordinators and contractors, setting vision and strategy, and supporting a five‐year plan.
This role requires exceptional project management, event execution, and cross‐functional enrollment skills, with a focus on communication, organization, and leadership.
Create the vision and strategy for Events and Experiences across the Australian & New Zealand business
Design experiential concepts and tactics that deliver on brand objectives
Serve as the company expert in all aspects of event planning, execution, and reconciliation
Project‐manage, lead, and execute large‐scale events across Australian & Recent Zealand
Inspire, enroll,



and coach cross‐functional teams on event execution across the Australian & New Zealand business
Manage relationships with event agencies, third‐party suppliers, vendors, and contractors
Develop an integrated marketing strategy in partnership with the Brand team for brand experiences and projects as required
Strategize and work with digital teams to activate experiences that connect in‐store and digital experiences to advance omni experience for guests
Accountable for the budget, KPIs, and event analysis and reconciliation
Qualifications
7+ years of experiential marketing experience and a Bachelor of Business – Event Management
Proven ability to negotiate, influence, and collaborate with key decision‐makers in a complex matrix environment
Experience leading cross‐functional teams
Creative and strategic thinker with a track record of delivering results through execution
Self‐motivated yet thrives in collaboration and teamwork
Strong communication and presentation skills
Critical thinking and analytical problem‐solving under pressure
Flexibility and adaptability, including the ability to pivot, work across events and audiences, and manage shifting priorities
Passion for leading teams to create world‐class guest experiences
Ability to prioritize work and perform multiple tasks simultaneously
Track record of delivering branded events from start to finish on time and within budget
Organized, responsible,



and flexible in a fast‐paced growth environment
Strong stakeholder‐relationship skills
Motivated team player who thrives on collaboration
Meticulous attention to detail and proven time‐management skills
Actively lives and breathes lululemon values and culture
Entrepreneurial approach to problem solving
Experience working in a lululemon store is an asset
Must‐haves
Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, creating a space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, not taking themselves too seriously.
Work Arrangement
In‐person collaboration and office‐based work are necessary.
Work is primarily performed onsite, 4–5 days per week depending on role requirements.
Benefits & Perks
lululemon cares for the whole person—body, mind, spirit.
The total rewards program supports you in achieving your goals and focusing on what you love.
In addition to competitive base pay and a team‐based bonus program, we offer paid time off, generous employee discounts, fitness/yoga classes, a parenthood top‐up program, and personal and professional development programs.
Availability of benefits may vary by location and employment type, with certain eligibility requirements.
The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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📌 Events Manager (November Start) (Melbourne)
🏢 lululemon
📍 Melbourne