Performance Marketing Lead | Sydney | Hybrid | Fashion
I'm partnering with a well-known Australian consumer brand to recruit a
Performance Marketing Lead
. This business is looking to
bring its paid media function in-house
and is seeking someone who has successfully led this transition before. This is an prospect to build and own an in-house performance marketing function, working closely with senior leadership to drive customer acquisition and commercial growth.
Responsibilites:
Lead the transition from an external agency model to a high-performing in-house paid media function
Own the paid media strategy and hands-on execution across Meta, Google, TikTok and other acquisition channels
Manage and optimise significant paid media budgets to maximise ROAS, MER and customer acquisition
Partner closely with Ecommerce, CRM,



Creative and Trading teams to deliver high-performing campaigns aligned with product launches and key trading periods
Drive creative testing, campaign optimisation, forecasting and performance reporting
Identify current growth prospects and continuously improve channel performance
We're looking for someone who has:
Successfully transitioned a paid media function from agency to in-house (essential)
Current or recent in-house performance marketing experience (agency-only backgrounds won't be the right fit)
Fashion ecommerce experience is highly preferred, however we're also open to candidates from beauty or other fast-paced DTC consumer brands
A proven track record managing large paid media budgets and delivering commercial growth
A hands-on approach with solid experience across Meta and Google Ads
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📌 Performance Marketing Lead Fashion Sydney
🏢 Tshr
📍 Sydney